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danl90 #sigh could be long day.
Gymshark is more appropriate a comparator than Asos as it is also it's own brand and not a reseller of other brand.

To be clear from my eyes this reads like Asos do not have own buy, can't see anywhere that you mention Asos has own buy, you are saying that B/H is same as Gymshark in that it develops and sells its own buy product and Asos is a reseller.

I'm merely pointing out that it has both and contrary to your latest mail this far from being a disadvantage it is a massive strength. If B/H Glam Girl/Alpha Male look starts to wane then it has to re invent the wheel, Asos don't they simply buy in a Brand to cover this area (as they did bringing in B/H!!!!!) whilst they rotate their own buy and as they are doing with Luxe and Dark Future, in fact Asos are very sharp at spotting these trends early, they start to see it first through the Brands and then start to bring that look into there own buy, B/H achiles heal is that they do not get this visibility early and when the trend suddenly appears it takes time to react by which time you have lost market share, classic example is Topman/Topshop, which whilst still relevant has had market share taken away. What they going to do when GlamGirl generation moves on, as it 10000% will, ok bring in another brand (again Asos were able to very quickly by actually stocking B/H), like the failed brands they have bought in cheaply, they are cheap for a reason not just because they were retailers who also btw had on line offers. Don't get me wrong i get B/H and PYT but they are the here and now and very relevant but i've see it all before it's on the journey up, at mo Asos has much more longevity. I'm in on B/H in quite a big way as i totally see the upside but for longevity it needs to be a bit more than a one trick pony and bringing in failing old Brands won't fill the gap once the GlamGirl moves on.

danl90 won't get involved in a debate on the semantics of your original mail and the way it reads as tbh it's straying and a bit of a waste of time but from this debate people on here can perhaps see that B/H is total own buy and Asos is a mix of own buy and wholesale Branded buys that they have brought in, the beauty of the latter is that they can drop these brands and bring in fresh as and when they want to ring the changes, this also draws in a different customer base, whic in turn can lead them onto the better margin own buy product , also interesting to note in Asos EY statement that they are going to target B/H with Asos Luxe (Glam Girl) and Dark Future (Alpha Male ) this will be one are to keep a close eye on.

@danl90 in fairness i'm surprised its so high but you suggested that Asos did not have a strong own buy presence it def does and is not insignificant with margins of course being far better. They are scaling back hard on non performing brands, unlike many they actually buying this stock in , not just allowing it to be on there and fulfilled separately, so exit margin is poor, hence the need to increase own by.
See below, there is loads more on there re this but focus for Asos for coming year is def own buy
From the EY statement
? Positioned to capture the global opportunity despite significant short-term uncertainty through continued development
of the ASOS brands, the ASOS platform and the ASOS customer experience
This year, we have continued to build momentum with our 13 strong family of ASOS brands, a business that delivered
sales of over £1bn in the year. Collusion and ASOS 4505 both delivered great growth this year, supported by how well the
product resonated with customers through lockdown. ASOS 4505 grew 89%, whilst Collusion grew 44% and firmly
established itself as a top 10 brand on site.
ASOS Luxe and Dark Future were launched as we developed further choice for our ‘glam girl’ and ‘alpha male’ customer
segments. Both brands had good success with initial launch ranges, but we have taken the opportunity over the summer
to further develop customer engagement, increasing choice in the range and backing the brands with influencer led
campaigns.

https://www.proactiveinvestors.co.uk/companies/news/935028/what-do-boohoo-easyjet-and-marstons-have-in-common-they-are-doublers-says-peel-hunt-935028.html

Full Article

boohoo Group PLC (LON:BOO), easyJet PLC (LON:EZJ) and Marston’s PLC (LON:MARS) are some of the stocks most likely to double in price once the economy recovers, according to Peel Hunt.

@danl90 biggest brand on Asos is Asos.
Yes it started off at conception as one of the first aggregators of many Brand's on line but soon moved on to also offer it's own Brand where margins are far more lucrative. Some of their own buy lines run into to 10,s of thousands across the year, to clarify , that's one line of their own brand selling in excess of 40-50k pieces.

Really need to stop obsessing and worrying with where Boo Hoo manufacture half the stuff about it on here is utter bull, NO1 AND BY FAR THE MOST IMPORTANT AND CRITICAL POINT IS TO MAKE PRODUCT THAT PEOPLE WANT TO BUY AND MAKE THEM BELIEVE IN THE BRAND, the rest really doesn't make any difference, they can source from a mix of anywhere to sort short lead and long lead. Cut and Make cost in India for instance is around £1.00 for a min wage and £1.50 /£2.00 living wage, soooo many other factors, eg duty from India is more than from Bdesh but this could be set to change to 0% , washing facilities in UK are very limited so if Fashion changes to more vintage and laundered then UK will be less viable. Really no need to worry about manufacturing, a year ago perhaps diff but in John Lyttle and Andrew Reaney as i have said again so many times these guys really do know their stuff, they are top of their game, they have more experience in Corporate and Social Responsibility within the trade than the whole of the B/H Old Guard put together and this inc's Kamani himself. Worry about the fundamentals and as i currently see it most angles are covered, Auditor will happen and US will be settled some how, either dropped or pay out.

@MCM what does the below relate to?

You'd be surprised...
85p of VAT
20-30p of import duty
+/- £3.90 ex Factory
£2.50 to sew together a couple of sheets of crappy cotton.
Still leaves circa £1 profit per dress
If 8% are first time customers then you've added their lifetime value too.

Few more things to add in.

Nope, still very relevant of all wholesale Brands on Asos there no1 after own buy.

Given that SPG appears to be looking for some emergency funding to the tune of 30M and that he also seems to have sold off every retail freehold that he had to keep the Wolves from the door as well as fast approaching 70, we can be reasonably sure that TS/TM are going to be up for grabs soonish, possibly in the New Year. These two brands are the jewel in the Arcadia Crown, without knowledge of their back ground its easy to dismiss their appeal and misunderstand the revenue streams. The customer is far more Indie than the brash in yer face profile of Boo Hoo punter, the revenue streams on wholesale are very strong, they are the no1 wholesale brand on Asos and are also online @ Next and Very and Zalando in Europe as well as Australia and Asia and not to mention Nordstrom in the US and i u/s have just signed a wholesale partner in Canada. John Lyttle has indepth knowledge of SPG having worked for him ta Arcadia for a few years, they know each other pretty well. These two Brands would dove tail perfectly into the BH portfolio and may also give an opportunity to cherry pick the best performing stores whilst ditching the rest, thus enabling BH to house many Brands not just on line but under one roof, the offer would be quite compelling. Given that SPG's pride is i suspect also at stake, as well as a rather large pension deficit, at what price would you value these Brands, without the pension burden these Brands are very attractive and to date the synergy is far greater than any of the Brands that BH have so far brought. I would hazard a guess that asking px would be circa £300m, i am pretty sure that BH would see value at £100m, so question is what price and at these numbers can BH actually afford?

TCM -Move on

TCM - Unlike some on this board he has patience, he also has an o/s track record and only joined in March 2019, he hasn't even got going yet.

No reason why he would or should leave, he is not one to walk in or out from anywhere lightly. I suspect once he has achieved s/p goal then perhaps may consider pastures new, he was fundamental in bringing in Andrew Reaney, who should also not be under estimated. Wouldn't be surprised to one day see him back at Primark taking over from Paul Marchant but that isn't happening anytime soon.

Sorry if this has already been posted but board quite rightly fighting back.
https://www.drapersonline.com/news/boohoo-hits-back-at-leicester-mp#:~:text=Boohoo%20Group%20has%20hit%20back,exit%20following%20modern%20slavery%20claims.
Hope link works!!!

Boo Hoo don't just make in UK they make around the World, UK is one part of supply chain not the majority. Control of the supply chain is only gained by very strong compliance teams, this is why Andrew Reaney has been brought in, all factories will already be signed off under industry standard guidelines, problem is when you walk out the door what then happens because as i've said before on here you cannot watch dog every part of the supply chain. Random inspects unannounced with heavy draconian fines should any non compliance is the only way and if it is a serious non compliance then factories need to be under no illusion that they they will be struck off. Boo Hoo know this and Andrew Reaney is the right man for the job, everything is in place they know what they have to do and it's being done, UK factory is one part of a very big jigsaw.

Good news but i have to say that some of the brands that they represent are not the most dynamic!!! I would have been a bit more enamoured had they chosen someone who is working with more of edgy sector rather than Rugby Shirts and Golf Clubs! Not to also sound ageist but the guys and girls is the Bring Digital Team don't exactly look like they can relate to the product, but hey perhaps for SEO technical stuff you just need digital brains not a fashion sense.

Greens give it a rest, do you even know what the word spamming means. I'm beginning to think your actually a bit dim, are you sure your 30 something because you acting like a dustbin lid , I know you want to get the last word but you've already been owned twice and any retort has been so crap i wonder why you even bother you just digging a deeper hole. Best bit was you telling me you switched off reading after my first paragraph then quoted from the last, LMAO, anyway at least your stupidity is consistent for which you should be grateful. I'm off now so fill you boots, you lost thread on this debate ages ago , which you seem to do a lot with most people, stick to the narrative and you might gain some respect, better still say less and trade more, 1059 messages and 5 years FFS get a life.

@Greens - from the person with 1059 posts who boast's on being on here for 5 years, lmao, omg, you've been owned again!

Greens -thou doth protest too much fella, you've just been owned, you are the weakest link, good bye, LoL.

Greens - Your losing the thread of the debate and bigging your self up for being on a share chat for 5 years longer than myself, well done fella, light a cigar up, your da man of fashion who has an in depth understanding of the market coz yer a 30 something cool dude who dun't like Stone Island like all those offa chavs who just follo
I have lived and breathed the fashion industry for the last 38 years and have manufactured around the World from HK, to Sri Lanka, India and China, i've been through the era of 80's Casuals , 90's Acid House, Polly Peck, Sir Ralph Halpern, PG before he was a Sir, Stuart Rose, Dot Com bubble, Bootcut, Flares, Baggy, Straight, Skinny and now back to Flares which you dismissed, listen to people with knowledge and you might actually learn something.