Remember Boohoo, Jan 201519 Jun 2018 11:13
What a drop. Way overdone. Does anyone remember when the same thing happened to Boohoo not long after its IPO a few years ago? It fell to 20p in January 2015 after the market misunderstood the investment phase preceding its remarkable growth. Every dip in Boohoo since then has been related to concerns about margins from investment but it has generally bounced back each time as it delivered its top line growth.
Looks like FOOT is now a 2020+ story with 2019 the year of investment. The expansion of warehouse space and strong growth in online sales is very interesting. Its not Boohoo but the target market is similar, kids who would rather spend their money on clothes, shoes and makeup than booze.
They also have a management team who know the industry inside out and have the credibility to win support. Perhaps they just haven't managed expectations amongst the analyst community.
I don't think we have quite seen the bottom but in a year from now I think the SP will be significantly higher. Its trading on 10x PBT, which is a bargain.