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There's no doubt that when Sandeep Jain, Chief Strategy Officer for HT Media was reported to say in their conference call to analysts in November that they were to sell stock in KOOVS (MediaNama), it caused a ripple effect & the constant selling started, from which the share price has not recovered, sitting at a recent low of 46p & well below the placing price. The good news is that after trading hours on Friday, HT Media declared that they were NOT selling any more & had huge belief in their long term investment. Koovs need to draw a line under this debacle & reassure shareholders & the market about this, to bring back confidence. I'm sure that media mogul Lord Waheed Alli has had some words with this lot.

This really does explain all the dumping of shares. How amateurish oh HT Media to dump on the open market, especially with such an illiquid share. A very poor showing by a major investor that got in at 25p a share. I really do hope that Lord Waheed Alli gives them a stern talking to & reassures shareholders next week. Onwards & upwards from here after this debacle!

Piyush Gupta, chief financial officer at HT Media, said that the company “exited 10% of our holding in the market last month and (is) not intending to exit anymore at all”. Gupta said that HT Media has no “near-terms plans” to sell more stake in Koovs. “On the contrary, we have a huge belief in the long-term investment prospect,” he said. He added that the firm wanted to test liquidity in the Koovs stock by selling a small portion of its stake in Koovs, which has since been done. http://techcircle.vccircle.com/2016/12/23/exclusive-ht-media-sells-small-stake-in-fashion-e-commerce-venture-koovs/ HT Media have been very clumsy about this. First stating that they were to offload next quarter, then lying & dumping 10% on the open market, which has been a disaster for the share price. That's 1.2 million shares of their 12 million purchase. At least they have stopped. Speaking to other investors, this was definitely weighing on the share price. Expect some sort of announcement from Koovs next week.

If any genuine shareholders have any concerns, write to the CFO Robert Pursell who acts as the company secretariat. COMPANY SECRETARIAL Company Secretary Robert Pursell Registered office York House 23 Kingsway London WC2B 6UJ Company.Secretary@Koovs.com Now they're out of the closed period, maybe some of the senior management need to start buying a few shares. New institutions/ funds must be asking a few questions. Probably feeling quite duped.

Putting the £9.1 million loss into perspective. Last years total loss was £16.7 million, first half £5.7 million & second half £11 million. So at least their spend has come down compared to the previous 6 months. Peel Hunt estimate losses for the next 6 months to be £8.8 million. Peel Hunt's main worry isn't demonetisation- where Koovs have recovered to triple digit growth, but excess stock clearance & how they deal with it. Peel Hunt also state that Koovs is expected to hit peak losses this year, breaking even in 2020. They've been very accurate with targets & analysis for Boohoo (LON:BOO) As they say, it's all about management, management & management!

HT Media posted poor results & announced the other week that it has to sell its stake in Koovs next quarter. They've doubled their money- so not bad! I wonder if fellow media giant The Times Group will take it off them. HTTP://techcircle.vccircle.com/2016/12/15/ht-media-looks-to-exit-fashion-e-commerce-portal-koovs/

Many of the options sold through Peel Hunt at 50p have probably been offloaded at a loss by traders looking to 'flip' for a quick profit. Remember that Peel Hunt have a BUY on this stock at 100p, that's over 100% increase of the current share price. I'm looking for an increased target of 150p when Interims are announced. Peel Hunt are very switched on in this sector & have been remarkably accurate with price targets & analysis for Boohoo (LON:BOO).

As Koovs followers on Instagram hit 300,000, their main competitors have: Amazon fashion India 42,000 Myntra: 103,000 Jabong: 85,700 Yepme: 2,930 Abof: 14,900 Limeroad: 69,500 Shoppers Stop: 64,800 Voonik 42,300 Stalkbuylove: 153,000 MaxfashionIndia: 70,600 AmericanSwan: 19,400 Gap India: 16,000 Zara India: 56,400

I still maintain the following figures for the above 6 month period: The first 6 months of 2015 produced sales of £2.833 million. The first 4 months of 2016 alone produced sales of £5 million (see rns) A strong August & September could push total 6 month sales to £8 million That's a possible increase of £5.2 million- an increase of 180% 180% is my most optimistic figure That is a phenomenal growth rate! On the downside, many e commerce companies have been downgraded esp FlipKart. Demonetisation has also hit them hard in the short term since being introduced in November. I wont also forget the ridiculously heavily discounted placing which has also hit sentiment here- remember that this was in the mid 70's only several weeks ago. It still looks like several 'players' are offloading their shares.

Really worth watching the short video from their distribution centre in India posted on Instagram today. These guys are extremely busy : ) https://www.instagram.com/koovsfashion/?hl=en

Chairman Lord Waheed Alli (ex ASOS Chairman) with 39 million shares (22%) will ensure that this company is not taken out cheaply. With the new placing of shares, I'd say only about 10% of the shares are in free float, making stake building virtually impossible. I follow what's going on in India very very closely. There's a huge battle going on with Amazon India & Flipkart (owners of Myntra & Jabong). Snapdeal are battling it out too & have walked away from Chinese predators Alibaba. There's no doubt that Koovs is the best known up & coming brand. It is growing rapidly on social media & has a greater following than the majority of it's much larger competitors.

Share price was walked down to 45p to complete the large sell orders, that have just been declared. These same shares will no doubt be sold for over 50p by this afternoon- not a bad day's work if you can get it.

Yes Charlotte10, you are correct in that Interims will be published in line with last year. I agree that AIM can be a bit of an unregulated joke, but although the volumes have been low, there has been a concerted dumping of share for a couple of weeks, namely in 10k tranches. The buying pressure just hasn't been there I'm afraid. 4 million shares were offered to us minions though Peel Hunt & I suspect that a few bought in for the short term thinking they could 'flip' at a small profit. Now looks like that they are selling at a loss. Koovs were quick enough to release a statement not knowing about the rise earlier this year. Maybe they need to release something now to reassure loyal shareholders, many of whom were buying in the 60's & 70's prior to the placing.

The Times Group pumped £3.9 million into Koovs then other week "The Times Group is India's leading national multi-media organisation with some of the most popular English language TV channels and publications. The investment arm of the Group has a track record of investing in high growth digital companies with strong prospects in the Indian market." Great intraday reversal here, bouncing off the 200ma & monthly support pivot S1. The last two times this happened, there were immediate big rises.

The six month Interims will be out in line with last year- so just before Christmas. I remain confident on growth- just hope they have curbed their astronomical spending. Looking at recent trades, those that thought they could make a quick couple of quid from the shares option (4 million shares to the public) seem to be bailing out at break even. Once the dumping at 50p has dried up, this can then move forward. Those 50p sells are being well absorbed & should add liquidity into the market. Short term pain for long term gain.

It's all about Instagram. Koovs now has 294,000 followers whilst it's nearest rivals have the following: Amazon fashion India 40,400 Myntra: 100,000 Jabong: 83,500 Yepme: 2,889 Abof: 13,900 Limeroad: 67,300 Shoppers Stop: 63,100 Voonik 41,000 Stalkbuylove: 148,000 MaxfashionIndia: 67,100 AmericanSwan: 19,600 Zara India: 52,300 Gap India: 15,600 Amazon India & Myntra are top of the tree with regards to sales. But it's Koovs who are taking control of social media exposure on Instagram. Nice to see Koovs catching up on Facebook too.

On Facebook Koovs has 1,501,520 followers whilst it's nearest rivals have the following: Amazon India 5,602,563 Myntra: 3,480,883 Jabong: 3,793,648 Yepme: 6,746,365 Abof: 199,519 Limeroad: 1,357,965 Shoppers Stop: 9,218,671 Voonik 829,064 Stalkbuylove: 859,095 MaxfashionIndia: 810,810 AmericanSwan: 731,676 Zara India: 65,920 Gap India: 8,242,689 * * Gap's followers are worldwide, not India specific