Successful launch23 Feb 2017 11:23
Non reg rns this morning:
Masaba X KOOVS is a collection of sporty crop tops, leggings, joggers, hoodies, t-shirts, shorts and accessories, incorporating effervescent & playful prints and designed for the active, fun and social lifestyle of the twenty-something young woman in India. The collection which features 44 styles, has already sold out a number styles including Slogan and Swagger Gum print leggings.
The launch follows Koovs recent nine-months trading statement with sales up 101% year on year to GBP13.45 million, over 100% growth in web visits and social followers, and mobile transactions up by 151%. Building on this momentum, the launch also featured live social media interaction with a Masaba Gupta live twitter chat (Masaba has one million followers on twitter), a flash-mob dance crew shared live and Instagram Live from the red carpet featuring stars wearing the Masaba X Koovs collection, which was also instantly shoppable via Instagram - a first for Koovs that generated over 2,300 Instagram views in the first two minutes.