RE: VR showroom22 May 2021 01:34
AML_007, in that context it makes sense, it also brings me to my biggest takeaway from this article.
That last photo of the interior. The steering wheel looks terrible (2 different colours) at the (12 o'clock) seam.
IF I were buying an Aston and was presented with this rendering, I might think that a sloppy 'good enough' attitude the their VR software translates similarly to the production of my finished vehicle.
I'd prefer if this was NOT the final software that is to be shown to customers. I'd prefer for our dealerships NOT to have to stand over customers using the hardware, ready to explain that their steering wheel will NOT look like this, and that it's just a limitation of the software.
Luxury goods are all about the detail. The sales material needs to reflect that. Subconcious decisions will be made.