RE: Times24 Apr 2024 12:25
"App participation grew to 24% of online revenue (Q1 2023: 15%), with particularly strong participation in the UK at 35%. Increased app revenue participation supports deeper relationships with our customers, providing valuable first party data and lessening the reliance on paid marketing channels."
So that answers the question of how revenue increased due to repeat customers but it doesn't answer the real question. Why are we losing customers? Is it pricing? Is it quality? What has changed from Q1'23 to today as the world is in a better place than it was last year. If we had retained the order value and customers we'd be looking at a much better Q1 update probably showing YoY growth.
I will appreciate anyone's views on this as I genuinely am a LTH and have incredibly high hopes for THG (I'm sat on a 6 figure holding for 2 years+) But what the F is going on with THG. Why is it underperforming, as if this was in my hands I'd class this as a failure.
I understand we aren't looking at the full P&L here solely at revenue, so I do appreciate the FCF positives that have come recently. But more needs to be done, you can only play the victim card so long before you have to look at yourself. MM has done incredibly things for THG (He's built an empire, creating generational wealth). Questions need to be asked.
Does he have the right team around him? I don't believe so. But then again I'm not worth £6-700M