AA massive potential20 Apr 2020 13:34
I have been following AA for some time, and I believe the SP has huge potential upside, that is why AA is my largest holding. At these prices I have been adding significantly. In 2017 the disgraced sacked chairman held talks on two occasions with Hellman & Friedman. They had made a takeover approach for the AA. At the time the share price was 270p. At the time the board dismissed the takeover approach, as they felt the offer was derisory and not in the best interest of shareholders.
When Simon Breakwell was appointed CEO he carried out an extensive review of every department of the AA. They have invested heavily in the outdated IT infrastructure to bring the AA into the 21st century. This investment is already starting to show green shoots. Probably the most valuable asset AA holds is the valuable data of it's extremely loyal customers. Up until now that data had never been cultivated. The penetration up until recently to convert AA members to insurance customers was an abysmal 9%!!! This should be a minimum 70% at the very least.
It's interesting to note than when we talk about the debt of AA, it is currently £600m less than when AA was bought to the market in the initial IPO at 240p. They are tackling debt as a main priority, and making good headway. Currently they are a sitting duck for a takeover. I for one, hope that they are able to resist a takeover, as I think the potential longterm is massive. Good luck to all holders. Atb. Popeye.