RE: AA interim results...29 Sep 2020 10:22
Per AA: "The roll-out of Smart Breakdown, our premium connected car offering, was affected by lockdown. Despite this, over 10,000 new and existing customers have Smart Breakdown and we are encouraged by the take up rates in our digital channels. Looking ahead, we will continue to build the base of new and existing customers who are connected through Smart Breakdown, whilst continually refining and optimising the customer experience."
It was 4,500 as at 7/5/20, so 5,500 have been added in the 5 months May to Sep. If we assume May, June and July were a write-off because of lockdown, the current monthly rate is probably around 2,500, but rising month by month as people get the message through advertising and word of mouth.
So with a membership of 3.2 m, it looks like we are heading for a 1% take up by early next year, which would be a reasonable out-turn for Trakm8 for the first year, but it is still too early to say whether or when the potential for 1m units pa will be realised.
Enough to help secure Trakm8's future, without sending the SP into the stratosphere.