RE: Harman buys OMS supplier - industry positioning7 Sep 2022 09:03
Great acquisition by Harman. How this may affect us long term I am not sure yet. I am hopefully the licensing of new tech from an optics company that was announced by SEE will be to position us for these challenges.
The fight for OMS domination will be based on the ability to detect vital signs and passenger localisation within the vehicle.
They are using radar and at the moment we are using IR, for DMS I believe IR will still be the go-to tech until something else better and more cost effective comes along.
At the moment we are all just guessing so it is a wait and see. What we know is that the current $1B+ RFQ's is outstanding, there is new feature sets being required by the OEM. SEYE and SEE are in a nuclear race to deliver on the new feature set, based on the rate of recruitment at both SEYE and SEE, unless they are both recruiting just for the sake of a strong desire to waste money on staffing cost. I am expecting the announcement on who actually won the RFQ's over the next 6 months and that will provide a bit of guidance. I am not in the camp that thinks that SEYE offering is crap and they will fold in the next six months, each company has its strengths and weaknesses and each OEM's path for meeting the regulatory requirements will be different so their choice of which teach to use will differ; so long as the tech meets the regulatory requirements.
As an investor, I am in SEE because
1. I believe I will make money in SEE.
2. I do not have access to invest in SEYE, but I also think that they will make money in SEYE.
So long as I make money in my investment I do not really worry about who else makes money in theirs.
As for king of DMS, I stand with PM on his statement about a year ago that there is no such thing as king of DMS because just because you win in a round of RFQ does not mean that you win in the next.
For SEYE, as a marketing ploy, I can see why the call themselves king of DMS, because till date they have over 1,000,000 cars with SEYE DMS on the road and we have about 475,000. That however is looking in the back view mirror, history rather than looking at the future on what is coming. The results of the current batch of RFQ will show who has the upper hand currently ...but as PM said even that does not make any company King of DMS as past award does not indicate correlate to future awards. [ As an example SEYE had the award of BMW, but in iDrive8 SEE now have it...in yDRive xx which company will win that RFQ is anyone's guess.]