SEE Qualcomm and Magna29 Oct 2022 19:33
It was interesting hearing some view here that if an OEM uses Qualcomm SOC and also Magna OMS mirror that SEE would be paid twice. This is not the case as alluded to in PM presentation.
As Paul alluded to this one of the reason, we have not really announced any win from Qualcomm. Although some OEM has selected Qualcomm SOC they are not yet at the stage for selecting the options they want on the chip.
SEE is the only DMS pre backed in in the Qualcomm SOC, but just like all the other options, it is still an option that an OEM can chose. Where they chose that option, which we are hoping is in the majority of cases, then we will be paid. For example I have a Norton Anti-Virus software preloaded in the laptop I just bought; everytime I log in it keep asking me to activate the software for which of course I will need to pay the yearly fee to the software vendor. In the Qualcomm case they choose whether they want to use our SEE software that is pre-baked into the SOC and if so Qualcomm wi ll activate it and that will be a sale for us.
On the other hand, a vendor might still use Qualcomm SOC but decide to use SEE OMS via the Magna Mirror, the Magna will pay us but the SEE in the Qualcomm SOC will not be activated. Everyone that uses the Magna OMS mirror will clearly want the DMS/OMS facility from the mirror position else they will just buy a normal mirror.
Just for a case in point, Volvo is using the Qualcomm chip on the Polestar 3, but they are using Smateye as a DMS supplier, which mean that they elected not to have the SEE DMS in the SOC activated.
Same principle will apply to SEE offering now that we are getting an ecosystem where we are licensing some functionality from 3rd part vendors, say for example Smoke detection.
If a Tier1 or OEM buys SEE offering with smoke detection then we will pay royalty to the party we licensed this functionality from. If OEM/Tier 1 does not want the smoke detection functionality then we do not include that in the package we sell to them, as our selling price will depend on functionalities that the OEM chooses.
In summary there is no harm in being positive, but a good idea just keep in mind that selection of Qualcomm chip will not automatically translate to selection of SEE DMS, though we are hopeful that the majority will select what is already there and a good proportion of the rest may elect to use the mirror positioned DMS.