RE: Fitted v Activation16 Jun 2023 10:06
Lebow,
For better definition I will say fitted with intent to use.
Our software is part of the Qualcomm software ecosystem , so is imbedded into the chip. But we know that soem vendors that use Qualcomm will elect to use other DMS providers, they are not going to pay for SEE and also for the DMS they are using. Qualcomm ecosystem is a pick and miss and you choose which you want and pay for it. For example Self Parking software is part of the software ecosystem, imbedded into the chip, You do not pay for the Self Parking if your car do not need that functionality.
I would imagine that when buying the software Chip there will be a cart to select what functionalities you want and the price will depend on the list of functionalities that you elect. PM kind of referenced that when talking about the price for a SEE DMS software, where he stated that the price depends on the list of functionalities that the OEM wants.
Clear case is some vendors may use the Qualcomm chip, but use Magna mirror for their DMS, they are not going to pay us twice, one for Qualcomm chip which includes SEE DMS, and another for Magna mirror based DMS. In this instance the OEM even though they have a Qualcomm chip with imbedded SEE DMS, will not activate the DMS element of Qualcomm chip as they will be using Magna Mirror, hence the win we RNS will be via Magna.
Similar situation is that the laptop I bought have AVG anti virus software pre-installed but for me to use it I need to activate it (pay for it). Normally I do not activate this as I prefer using Norton, so I just load the Norton Anti Virus.
Anyway above is just my view how I see it.