Massive Returns30 Dec 2021 18:33
Dec 29 - Major U.S. retailers' longer return
policies, launched during the pandemic this year to lure
consumers, could leave them facing much higher costs if shoppers
bring back a record-setting $112 billion in gifts bought during
the extended holiday shopping season.
Retailers entered the 2021 holiday season facing a
supply-chain logjam, with inventories https://fred.stlouisfed.org/series/RETAILIRSA
at lows unseen since 1992.
Many began Christmas promotions as early as September, to
spread out the impact caused by shipping- and labor-related
shortages over more months than the traditional peak shopping
days between Thanksgiving and Christmas.
Retailers also lured shoppers with "extended" return
policies. Apple Inc AAPL.O , Saks Fifth Avenue 12720001.CSX
and Nike NKE.N are among chains allowing shoppers to return
holiday purchases after 60 or 90 days, rather than the industry
standard of 30 days.
But this extended return process, which can include shipping
costs, cleaning fees and repackaging, can drive higher costs for
retailers and weigh heavily on profit margins.
With global supply-chain snarls not expected to ease until
at least 2023, the "returns" problem is not expected to go away
soon. urn:newsml:reuters.com:*:nL1N2RH0LQ
"The returns problem is likely to be a big focus area in the
coming two years, since the costs associated with the activity
are bound to impact earnings ... significantly," RSR Research
analyst Brian Kilcourse said in an email.
U.S. shoppers are expected to return a record $112 billion
to $114 billion worth of merchandise in coming weeks,
representing a 24% to 27% increase over 2019 post-holiday
returns, according to B-Stock Solutions, which manages online
liquidation sites for retailers including Walmart Inc WMT.N ,
Costco Wholesale Corp COST.O and Best Buy Co Inc BBY.N .
Of that, between $43 billion and $45 billion in returns are
likely to be merchandise purchased online, B-Stock said.
According to the National Retail Federation https://nrf.com/media-center/press-releases/428-billion-merchandise-returned-2020,
a trade group, consumers returned an estimated 10.6% of goods
purchased at U.S. retail in 2020. That percentage is estimated
to have risen 13.3% during the holiday season, costing retailers
$101 billion.
Optoro, which works with retailers and manufacturers to
manage and resell returned merchandise, said it expects shoppers
to return $120 billion in goods between Thanksgiving and Jan.
31.
While longer return windows may not directly add to
retailers' expenses, it does impact their ability to use working
capital for other things, said Paula Rosenblum, managing partner
at retail research firm RSR Research. "It's an unknown payable."