RE: Just Documenting news (yesterdays)9 Nov 2018 11:07
Fair enough. I think the critical points now are around the FY18 numbers. They are already late in publishing their final results. This doesn't bode well. It's clear that the customer volume targets they shared with Investors are totally unachievable. They have cut-back on their Outbound Team Managers and suggest that their strategy will be to focus on inbound lead generation. I find this baffling. Trying to engage with prospective Customers and persuade them to contact UTW for energy, insurance, etc will be REALLY difficult. It's hard enough for the price comparison websites and they spend £millions on advertising. So how do they drive that inbound traffic? MakeItCheaper were successful because they provided the back-end service for the likes of Gocompare, etc. If UTW can become the preferred Partner to an organisation like that then maybe they stand a chance but how likely is it? In my experience, when an organisation initiates a large redundancy programme just before their annual results it's a means of softening the blow in terms of their numbers (ie "we are behind target BUT we are taking steps to deal with it").