RE: Smoke and mirrors20 Nov 2025 09:27
Is it simply not the case that there is very limited demand for their tech? Either that or (prospective) Clients are worried that the company won't be around long enough to support them. Large organisations are prepared to take calculated risks but equally, they'll take a huge impairment if they make the wrong call (look at the recent Kroger / Ocado announcement). Obviously Cirata isn't in the same ball park as Ocado and their proposition is far from unique, so why would a Blue-chip risk choosing them when there are other, far more financially stable, providers out there with the resources to develop their products and support their Clients in the short, medium and long-term.