Sold Boo in April8 Dec 2021 09:26
Just wanted to update you guys. Only been investing for 2 years and I was swept up in BOO hysteria during the deepest parts of lockdown. Last year I ended up putting almost £15k of my ISA allowance into BOO confident this thing would double or triple in the next year because it was so beaten down.
Unfortunately it was a very frustrating experience, the volatility annoyed me and I kept seeing its flash owners showing off on Twitter. I even bought some clothes from them as a shareholder I felt great about doing this…. Until they turned up and were absolute trash, they were also so tiny I had to return everything (yeah I go gym but I’m only 5ft8 and 11 stone but somehow needed to order XXL to stand any chance of them fitting lol). Won’t be buying from them again…. Gymking, fathersons… even Nimes are far superior, even my fiancée steers clear of boohoo and they brands these days and she always used to buy from them especially PLT.
Anyway in April I got p*ssed off and sold it all. I then put my £20k ISA allowance into SMT, TSLA, AAPL, COIN, GOOGL, MSFT.
Yeah they’re obvious investments but instead of being down over 50% my portfolio is currently up 68%.
I’ll be honest the Boohoo experience almost put me off investing in the stock market for life but luckily I learned to only invest in companies I truly believe in, not ones I think are bargains that will 2x or 3x. I didn’t truly believe in Boohoo which was my problem, a lot of you guys obviously know more about investing than me and the clothing market so good luck to you but for me, I’ll never invest in a company I don’t truly believe in again.
Good luck
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