Roundtable Discussion; The Future of Mineral Sands. Watch the video here.
Literally just seen this on twitter from some ropey old corbynista “Don't buy from Boohoo. Slave labour, paying worker's £5 per hour, for its cheap crap clothing.” Honestly how thick are these people? It’s a laugh reading through social media about boohoo plus theres a lot of eye candy as a bonus. All these girls are desperate for their hourly boohoo competition lol might enter myself
I think the problem is the average punter doesn’t actually read the article. If you look on Twitter or instagram the (very few) comments people make about the scandal are basically “Maybe you should stop paying your workers slave wages first” and stuff like that. The key to solving this is problem is distancing themselves from the dodgy suppliers and making clear it wasn’t their own factories or staff that were mistreated. The article is very cleverly written so it makes it look like Boohoo’s OWN employees were being underpaid and mistreated. Very sneaky of the guardian actually and I think that’s why the share price dropped so heavily. What I’m sure Boohoo will do is throw huge resources at becoming not just an ethical company but a promoter of ethical clothing standards. That is why they wrote to Priti with their suggestions. I don’t think a “lessons have been learned” statement will cut it. It will need a marketing campaign (#fairpaymatters or some cr*p like that) showing the new factory with smiling workers sewing away with masks on. I’m pretty sure John Lyttle knows what he’s doing. Been through this with Primark hasn’t he?
Calamari the SP is extremely fragile I give u that. But let’s say it finds major failings for boohoo. By that point they have a new factory, helpline for whistleblowers, cut ties with offending suppliers and put out a massive marketing campaign with the hashtag #fairpaymatters or some cr@p like that. Probably even set up a commission for it themselves with a little black lives matter style badge for their influencers to wear. Maybe a little TV advert campaign as well showing their happy workers trimming away in their new state of the art factory. Suddenly they’re clean as a whistle, the British love a comeback story.
Just had another look at the daily mail story which is basically a rehash of the already recycled Guardian report from Friday. It’s about 6 pages down on the app and has a grand total of 63 comments and 100 shares. Put that in perspective with the top story (which ironically could be worse for boohoo longterm) about the upcoming tax raid to pay for covid and it has almost 3,000 comments and 661 shares. We obviously notice it because we’re invested but most newsreaders probably didn’t even hear about it and probably less than 5% of boohoo’s target audience.
Everywhere is half empty. Just been up docklands and zara and new look are closed, you have to pretty much beg to get a table at nandos haha. Honestly why would anyone bother going out to shop when you can barely get into a clothes shop in the first place let alone try something on which you’ll feel bad for not buying as they apparently have to quarantine everything for a week afterwards!
A lot of people are talking about the share price next week but what are your predictions for a few months time? In a worst case scenario which I think would be good earnings but damning slavery report, what would you estimate the SP to be at Christmas?
Can anyone name one company that has gone out of business due to modern slavery or mistreatment of their own staff let alone their suppliers staff? If someone can name a company I will consider my position on boohoo and if someone can name one half as profitable as boohoo then I will seriously look at selling quickly when I’m back in profit. If not then I’m going to do the sensible thing and hold until September 30th like I’m sure the rest of you are likely going to do.
Scrambler if boohoo can recover from the first slave trade backlash I’m probably sure the second recycled news article will be just as easy to overcome. You should buy some shares as this will be 400p again in 4 weeks time. They’ll probably end up buying New Look by then as well.
If it wasn’t for the press the share price wouldn’t have dropped so much in the first place so they created the original opportunity. This story is the same old rubbish though, hardly anything new.
I topped up another £2k worth. Only been trading/investing for a few months but even I can see this is the same old recycled story made out to look like something new. Crapped myself at first but there was no way I was selling when it’s obvious this will be £5 before Christmas and I reckon it’ll hit that whatever the slavery report finds. The company is just too profitable to stop.