Trading Update5 Mar 2009 21:38
.saw its shares rise by 1.75p to 70.5p after the luxury fashion brand gave a trading update. The company had indicated in its interim results that the financial performance for the year to 31st March 2009 was expected to fall short of market expectations due to the slowdown in consumer demand, and in particular, UK retail sales. However, during the Christmas week and throughout January, the UK retail business achieved significantly stronger sales than expected with sales of like-for-like stores more than 30% ahead of those achieved during the prior year. Margins were therefore maintained and the company did not go into sale until Boxing Day and controlled the level of markdown to its products during the January sales. The adverse weather at the beginning of February did slow sales but improvements have been made since and during the last two weeks like-for-like store sales have been running at similar levels to the good figures achieved last year. Due to these stronger sales figures the board now believes that results for the year end will be ahead of market expectations. Initial reaction to the new Spring 2009 collection has been encouraging and Mulberry with its strong brand and balance sheet is well positioned. However, the global outlook still remains uncertain and International partners are being cautious and orders for the Autumn 2009 season are not expected to increase. The board has not altered its forecasts for the year ending 31st March 2010