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🔑 Why shorts scream “SELL!”

Shorts only profit if you (or someone else) sells lower.

If no one dumps, they’re forced to buy back higher → loss.

That’s why you’ll always hear bearish chatter when a stock is heavily shorted — they need selling pressure.

Shorts can’t say they “took your money” unless you actually sold your shares at a loss. Otherwise, someone else did.

🔥 TL;DR: Shorts profit off panic selling. If long-term investors hold , shorts become the fuel for the next leg up when they’re forced to cover.

How shorting actually works (with examples)

When someone shorts, they borrow shares → sell them → then later must buy back. The game isn’t over until they close.

🟢 Example: Shorts win

Shorter sells 100 shares at £10 → pockets £1,000.

Price falls to £7 because enough holders panic sell.

Shorter buys back at £7 → £700.

Keeps £300 profit.

Who lost? Whoever sold at £7 (and the bag-holders still holding).

🔴 Example: Shorts lose

Shorter sells 100 shares at £10 → £1,000.

Price dips to £9 for a while, but long-term holders don’t dump and new buyers absorb supply.

By the time shorts have to cover, price is £12.

Buyback costs £1,200 → £200 loss.

👉 See the twist? Price went down, but shorts couldn’t close there because no one was selling cheap. When they finally cover, their own buying pushes it above their entry — classic short squeeze.

On the IG app (Market Data tab): Client Sentiment = 96% long, 4% short

Not sure if many noticed… On IG’s trading platform, Ocado’s short % has dropped from 7% → 4%.

Could be early signs of shorts covering as fundamentals improve.

Ocado’s latest robotics = step-change in economics

Bots 3x lighter, ~39% less energy, 50% 3D-printed.

Lighter bots mean lighter grids → material & CAPEX savings.

Install time cut up to 40% → faster ROI.

Smaller, modular CFCs now viable = broader market penetration.

25yrs of R&D = lower forward spend, rollout cost curve bending down.

Bottom line: Higher margins + scalable growth model.

But company has much more revenue and EBITDA than 2016 . So might not go that low .

2016 (FY16): Revenue £1.27B | Adj. EBITDA £74.9M

2017 (FY17): Revenue £1.43B | Adj. EBITDA £80.9M

2018 (FY18): Revenue £1.60B | Adj. EBITDA £59.5M

2019 (FY19): Revenue £1.76B | Adj. EBITDA £43.3M

2020 (FY20): Revenue £2.33B | Adj. EBITDA £73.1M

2021 (FY21): Revenue £2.50B | Adj. EBITDA £61.0M

2022 (FY22): Revenue £2.52B | Adj. EBITDA –£74.1M

2023 (FY23): Revenue £2.85B | Adj. EBITDA £52M

2024 (FY24): Revenue £3.156B | Adj. EBITDA £153.3M

2025 (FY25F): Revenue ~£3.48B (consensus £3.43–£3.57B) | Adj. EBITDA ~£234–258M

In case anyone’s interested in Ocado’s product offerings…

https://youtu.be/ZfySGETDq_s?feature=shared

Short squeeze vibes?

From my perspective, Ocado is showing progress and potential share price increase in future

Ocado Group – Revenue & EBITDA (GBP)

2019 (FY19): Revenue ~£1.76B | Adj. EBITDA: £43.3M.

2020 (FY20): Revenue ~£2.33B | Adj. EBITDA: £73.1M (Covid surge).

2021 (FY21): Revenue ~£2.50B | Adj. EBITDA: £61.0M.

2022 (FY22): Revenue ~£2.52B | Adj. EBITDA: –£74.1M.

2023 (FY23): Revenue ~£2.85B | Adj. EBITDA: £52M.

2024 (FY24): Revenue £3.156B | Adj. EBITDA: £153.3M.

Forecast

2025 (FY25F): Revenue ~£3.48B (consensus £3.43–£3.57B) | Adj. EBITDA: ~£234–258M

UT flip: from -4pts yesterday to +1pt today. A small uptick, but could mark early stabilisation after heavy volatility

Ocado Group plc announced the participation of its key executives, including the CEO and CFO, in the company’s Share Incentive Plan (SIP), which allows employees to purchase shares at market value and receive matching shares. This move is part of Ocado’s strategy to align employee interests with company performance, potentially enhancing stakeholder value and reinforcing its market position.

Two days, two massive end-of-day UT block trades:

15 July:

3.42 million shares @ 234.30p (~£8 million)

16 July:

3.045 million shares @ 228.30p (~£7 million)

That’s £15 million+ in large-scale buys — all happening quietly at the close. Looks like institutional players are taking positions around this price zone, likely seeing long-term value in the current setup.

Trading at ~7× earnings with a solid dividend yield over 6%, B&M is starting to look seriously undervalued — especially after the short-term post-results reaction.

With margin recovery plans in play and a new CEO with a strong retail turnaround track record, this could be a smart accumulation phase by long-term holders.

Https://youtu.be/K1FT10u9AB8?feature=shared

Big UT trade dropped at 16:35 — over 3.4 million shares at 234.30p.

Looks like someone was quietly loading up into the close. 👀

Could be fund rebalancing or just smart money stepping in while it’s on discount.

Either way, that’s not a retail buy — that’s a serious volume print.

If this holds tomorrow, might see a bit of a bounce. Shorts might want to start sweating just a little

So B&M dropped results today — and honestly? Not bad. Margins are fine, store rollout is still rolling, and nothing screamed “sell everything.”

But the market? Absolutely panicked. SP went from 257p at the open, nosedived to 221p (-14% ), then clawed its way back to 240p (-6.6%) like it realized halfway through the fall that things weren’t actually that bad.

This has all the signs of a stop-loss flush special — classic algo/short action: yank it down hard, trigger the panic sellers, scoop it back up on the cheap. It’s like the bots saw a comma in the earnings report and decided it was the end of days.

If your long-term view hasn’t changed, this looks more like a flash sale than a fundamental breakdown. Bit of short-term chaos, but nothing broken in the business.

I myself bought 230k shares on Friday. I could see more than 3 million UT on the closing, which was near 260p. When I bought the shares, the price didn’t fluctuate much — this means short seller volume was high. But if people are buying these and holding, then it will end up in a short squeeze, and the shorters will be forced to buy back at higher prices, pushing the share price even further up

I myself bought 230k shares on Friday, I could see more than 3m ut on the closing which is near to 260. When I bought the shares price didn't fluctuate much this means shorter volume were high. But if people are buying these and hold, then it will endup in short squeeze and the shorter

Seeing more buying and less trading overall probably means not many are selling cheap. Price could keep climbing. I added more a few weeks back

Hi C2645,

"You’ve been repeating the same message multiple times. I think it would be best for you to take a break and return after some time—perhaps even after a year. It might save you time and allow you to focus on something more beneficial."

If Aston Martin has secured 1,000 orders for the Vanquish and approximately 200 for the Valhalla, both scheduled for delivery in 2025. These high-value models alone are expected to generate revenue around £600 million.

When combined with anticipated sales from the broader vehicle portfolio, total revenue for 2025 is logically projected to surpass the £1.58 billion reported in 2024.

Importantly, most expensive and exclusive models are slated for release in the second half of 2025. This back-weighted product mix is expected to significantly enhance average selling prices (ASPs) and overall revenue performance .