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Not just about expanding the Lifestyle section Manifesto.

The THG Ingenuity connection here was so obvious right from the first breaking news.

"“We’ve long been reviewing opportunities in the disruptive media space but have waited for the right time and the right opportunity to make a digital step-change in adtech capabilities for Ingenuity,” Moulding said, referring to the firm’s digital brand building and e-commerce platform.

City A.M., which has around 2 million monthly unique visitors online and a daily print circulation of just shy of 70,000 Monday to Thursdays, will bring THG added reach into the most influential consumer and investment community in Europe, which THG’s brands – including Cult Beauty and Myprotein – as well as clients of Ingenuity will now be able to access. "

It's the most logical add on deal that THG have ever done.

Out of pre-pack admin as well, so all wrapped up for not a lot of money and the debts hopefully completely wiped out.

Broken by none other than CityAM with the scoop at 4:13p.m.

https://www.cityam.com/city-a-m-muscles-up-for-new-chapter-with-thg-deal/

That large buy probably underpins and sets a floor to the present share price.

Your chcoice ultimately if you sell, buy or indeed top up but maybe don't give any of your shares away cheaply. Let those who seek to cast doubt on your investment pay the full going rate.

You'll beat me too it Manifesto.

Hopefully pick one up the end of the week when hopefully the THG printers have started rolling. Shall read it and scrutinise it. Maybe even got an old one saved for DIY so's I can compare the before and after.

That said they are looking to "App it" for mobile devices and we have all the computer geeks in the world at hand, to do that in a jiffy.

You pick up these newspapers outside tube stations and at railway stations and the like in the City. There a good read when your travelling.

This is such an easy win.

Keep the editorial independence, no problem.

Just pump the freebie full of adverts from THG Ingenuity or other clients (for an add on fee) and when not filled pop in your own advertisments or affiliate ones. Pure Gym membership. Quick and easy frozen ready meals, Ice-creams, Lookfantastic, Cult Beauty, Illamasqua etc etc.

Huge audience in London and the surrounding commuter belt.

But who announces the completed deal first.

https://www.bbc.co.uk/news/business-66311244

Nice little Linkedin post tonight hopefully saying City AM bought and it's for THG and THG Ingenuity customers, to keep the front and charade still under wraps...

If its a pre-pack admin then Moulding will get this for a song. He's been speaking too much to Mike Ashley as that has been his chosen route to fortune.

Ideal mouthpiece for THG and THG Ingenuity clients.

If your going off-piste you still need to get your communication strategy correct to still enable you to get your message across.

Never a dull day @THG, that's for sure.

Taverham do you actually read what you write before you hit the Post message.

There is absolutely no comparison between Musk buying Twitter ( for $44,000,000, 000 Billion) and THG buying CityAM ( For a very Small 7 figures.) Twitter is no logical fot for Tesla. This is for THG, not only for its clients as is stated in the article but imvho for the wider MBO perspective.

You did read Fridays RNS where they bagged a very small 7 figure sum for selling off ProBikeKit, Zaavi and IWOOT (£4,000,000 (million)

Bring back NorTHwichG ffs.

There was someone on here at the weekend making a highly valid point that they would not have been aware of the super healthy low metrics and no compromise to taste attached to the 3 recently launched 3 x MyProtein Ice-creams.

The Sky article mentions both of the above and I have to admit that I myself was not aware of the monthly Digital magazine titles which THG run themselves, "The Supplement" and "The Highlight"

There's a ready hit of 600,000 for starters on any new marketing campaign before any further word of mouth, promo or influencer work.

Possibly another source of information for us all re up and coming products (choc ices, ice cream lollies, cereals, Cheese, yoghurt ...) and hopefully an offer or two contained within.

"THG is already understood to boast a monthly readership of 600,000 people across its nutrition and beauty digital magazine titles, which include The Supplement and The Highlight."

Deal done before close of play today you would think and linkedin post to come.

A small 7 Figure sum, like £4M or less would suggest this was all part of recent plans. (Thats the sum raised off Fridays disposals RNS)

Icon sale news we still await.

Rock8 if you become a "taken private" company then you still need to communicate with the City both for yourself and also for that of your clients, both listed and also some of the great also private companies.

All the pieces of the jigsaw puzzle seem to be slotting into place. I suspect Ste2000 on advfn will be besides himself.

Like somebody said the other day, if Matt Moulding pops up in the next few days or weeks with an MBO, and to take this private, all will look back and say that so many clues were there and being added to.

Jeez, we aren't even close to the lowest of what was two previous sets of Bids. (170p) and Apollo had to be much higher.

Think about it.

If you are a private company and not listed then you don't have to complete Regulatory updates to the market such as quarterlies, half yearlies and Annual reportings and issue RNS's alongside them. But you can however update the market by choice pieces through CityAM.

Just buying himself a going private mouthpiece imvho

A new knickname for our intrepid leader

"Matt Murdoch"......

Love the sound of that.

I like your logic Rock8.

Don't think in any way this is a vanity project but if taken private and not on the LSE any more you can still ensure that yours and your clients news gets publicised and resonates in the City...

Pc - we'll get a Linkedin explaining the logic for it. (Once the deal is complete and signed).

If you don't like the connotation and tone of the news that is being written about you.... write your own.....

Genius...

Just caught the news.

We enter the world of Mike Ashley and Next in recent years and the picking up strategic bolt on additions out of Administration and for not a lot of money.

This will be a brilliant addition to the armoury for THG Ingenuity in spreading the word and growing sales of all that use it's services. In addition to others subscribing to its services.

Hopefully signed and done deal by the end of today and in so doing its buying it's own equivalent of RNS Reach business.

That's Rock'n'Rolls

Has made my day.

A bit of timing delay here and I get a whiff of the same potential fundraise Gavster-NBC.

Was going to put in a few more K but will hang back for now just in case.

No doubt it has bright future. Just needs to be a little bit more transparent on funding.