ICON valuation20 Aug 2019 19:55
I’ve been looking at how best to value this startup. Considering its early stage of development, if I use the ‘Valuation by Stage’ mechanism it has a client base, management team, business plan and with the next RNS hopefully a pathway to profitability. Ergo, the value is £5m+.
Using the ‘Cost to Duplicate’ model, it would technically be the cost of the SocialAlchemist platform (time and cost) and existing ICON staff, plus the IP, client contacts and experience. I can only guess the value of circa £2-3m but that doesn’t include potential growth.
Another method is ‘Discounted Cash Flow’ but it would need an expert analyst to calculate value using this model. I’m no valuation expert.
The last is ‘Market Multiple’ which compares value to established businesses. The most similar would be UniLad or LadBible. So the £12m value in 3 years is not out of the question.
Hope this helps.