Online B&M31 May 2022 13:22
The B&M website has not historically been transactional, instead acting as a footfall driver into stores and a channel through which to engage with an online community of customers. All that remains true. However, at the time of writing an online home delivery service will shortly be launched on a limited range of items. This trial will ultimately extend across c.1,000 SKUs representing in part bulkier or higher ticket General Merchandise items which customers cannot always easily transport home from stores themselves or products that do not require disproportionate mail order packaging. Given the disruptive B&M price position, the business believes this could prove an attractive proposition for customers. However, it remains open minded as to the long term potential of the trial, and a ‘test and learn’ approach will be adopted over the coming months as customer response is closely monitored.