6 New Clients10 May 2024 15:20
One positive, S4 announces 6 new clients in Q1. Burger King, Panasonic, FanDuel, AliExpress, Decathlon, Santander and ICBC.
New business and AI
New business activity continues at significant levels, particularly with a focus on personalisation at scale. New business wins in the first quarter include Burger King, Panasonic, FanDuel, AliExpress, Decathlon, Santander and ICBC. In addition, the Company continues to capitalise on its strong AI positioning winning multiple exploratory assignments as clients experiment and explore applications and develop use cases. These are currently focussed on visualisation and copywriting, personalisation at scale and general client and agency efficiency. Developments around media planning and buying and democratisation of knowledge are starting to build.