Investors’ Chronicle: ITV31 Jul 2021 14:04
HOLD: ITV (ITV)
The broadcaster turned in creditable figures for the half, though full-year comparators will be tougher through the second half, writes Mark Robinson.
ITV chief executive Carolyn McCall brought an end to speculation that the broadcaster was looking to capture a stake in BT Sport, but declined to comment on whether it would put in a bid for Channel 4, also the subject of media speculation.
The update came as the group revealed that half-year profitability was boosted by strengthening advertising volumes, the resumption of productions, and helped by a tightening rein on working capital, leading to £21m of savings.
The group registered its biggest ever month for advertising revenue in June, due to the delayed Euro 2020 tournament and the return of the hugely popular Love Island series. Covid-19 locked in audiences through 2020, so total viewing fell 6 per cent over the period, yet registered users on ITV Hub were up 7 per cent to 34.6m.
Indeed, the first half saw the highest ever number of streams for drama viewing on the ITV Hub. The group also revealed that subscriptions for BritBox UK continued to ratchet up, increasing by over 10 per cent to around 555,000 at June 30 2021 from 500,000 in January despite the loosening of lockdown restrictions in the second quarter.
However, management tried to play down relative expectations for the remainder of the year, due to tougher comparators through the second half of the year, though it forecast advertising revenue would be 68 per cent higher in July and up as much as 20 per cent in August. So although half-year figures provide encouragement for shareholders, and the shares are priced at a lowly 10 times consensus earnings, the trading backdrop remains uncertain as advertising regulations continue to tighten and competition intensifies.
https://www.ft.com/content/e55b4716-9587-429e-b518-685fe659fa83