TP17 Feb 2023 15:45
I suspect it’s the exit before they rise it to then raise and sell into it again.
Until they raise the necessary cash to move fwd I would not enter here.
This requires a few million to stay afloat and to do that they really need double that to avoid the typical raising too little too late scenario that nearly every small cap share falls into.
Great idea just missed the perfect time by about three years. Great being extra premium but the products are not all that great tasting and not worth the double price.
This looks s going to be a problem here as everyone is squeezed and Fevertree actually tastes good and much cheaper which is already expensive.
Sachi mentality works when money is no question but here shareholders do care what the SP does and it certainly hasn’t managed itself it’s plummeted to new lows.
Too slow, too little cash, too stretched, too expensive to ship, packaging expensive etc
Model and is not going to work without massive increase in turnover and that then causes problems for premium level.
Catch 22