RE: Brand name30 Aug 2018 20:17
Brand name can work if you get some innovation, you have to get people saying look what so and so has done, thats really good.
This does not appear to be happening with JPR. JPR is not really a brand name anyway it is their titles that people know Yorkshire Post, the Scotsman etc.. I can't say much on them being a Londoner and therefore reading a non JPR local the Evening Standard, which I enjoy, only in [paper format I cannot be bothered with it digitally.
I have looked at JPR's digital and it is not as bad as recent ****gers said on here, but wht will prompt people to use it? It would be interesting if those from such areas posted views, rather than living on rumours, expectations unforthcoming news, and interventions Divine or Norse.
Maybe JPR, like th ES should give away their papers, push on hard advertising, forget competing with Google, BBC website, etc. etc..
Also keep the i going as a national cheap daily, I sometimes get it and again enjoy.
At 64 I cannot be the future of JPR so may not be right, whatever!
Ashleigh Highfield seemed to have little idea so it is good he has gone, you have the Scandinavian curved ball too, so maybe we will see some new idea's and some exciting interventions, don't think they will be because of brand name though, but it always helps!