RE: Cosmetics for men (growing market)1 Jun 2025 07:55
LOL - on rereading the article I missed most of it out. Actually there is only a small portion that relates to SBTX (Sorry)
"The use of supplements to improve skin, hair, scalp and nails has long been associated with women, but the industry is beginning to recognize that these products can also be effectively targeted toward men. As more male shoppers seek out effective, science-backed solutions to tackle skin conditions such as acne and eczema or to address hair issues like dandruff or hair loss, they are looking beyond topical products and turning to supplements. According to consumer research from market intelligence firm Mintel, half of UK men identify as beauty supplement users or lapsed users of beauty supplements, while an additional 41% consider themselves potential users. Usage is particularly strong among younger men. Among those aged 18 to 34, 81% and 60% respectively report current or past use, according to Shiyan Zering, senior beauty & personal care research analyst at Mintel. “This shows a significant level of engagement in a category where demand is traditionally driven by women, suggesting the normalization of beauty supplement use among men, as well as strong growth potential,” Zering said. Consumer data from GlobalData’s Q1 2025 survey, which spans 42 countries worldwide, also indicates a growing number of men are using beauty supplements. “We found that 7% of male consumers said they would start purchasing dietary supplements, 24% said they would continue to do this, and a further 16% said they would do this more frequently,“ said Dr. Ahmad Khan, senior analyst at GlobalData. “Similar percentages were recorded for the same period in 2024 and 2023,” he added. “The consistency of the findings suggests that demand for such products remains constant and makes it very likely that more men are taking supplements to support their skin and hair health.” Retail sales are telling a similar story. Category director for vitamins and supplements at Holland and Barrett, Jessica Pasco, said that the UK retailer has seen a clear upward trend in engagement with male wellness products based on units sold in the UK market between Oct. 1, 2024 and May 10, 2025."
SkinBioTherapeutics is targeting five specific skin healthcare sectors; cosmetics skincare, food supplements for the treatment of skin conditions, medical skin care, infection control in both the home and the hospital environment and pharmaceuticals for the prescribed treatment of skin conditions.
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