RE: Superdrug focus on Gen Alpha28 Jun 2025 08:58
AS: I've also noted that Superdrug seem to have many more asian customers... This ties in with industry trends that seem to suggest asian women are buying more cosmetics... Perhaps that is why CRODAs clinical trials for Zenakine all appear to be on asian women. That is where the big market is.
This is shat AI says:
Asian women — especially in China, South Korea, Southeast Asia — are buying more cosmetics due to:
Rising disposable incomes and urbanization
Cultural preferences for natural, personalized skincare
Strong influence of K‑Beauty, C‑Beauty, J‑Beauty
Tech-savvy shopping habits (social media, e‑commerce)
Innovations in product formulations and multifunctional offerings
In essence, it's a powerful upward trend: cosmetic consumption among Asian women is accelerating, not plateauing.