RE: Superdrug focus on Gen Alpha28 Jun 2025 12:30
I know I said it early on this thread but it worth repeating in a different way.... KOREAN/CHINESE/JAPANESE cosmetics are huge and K-Beauty (Korean trend) is particularly big with Superdrug - One item that will be a competitor is this:
Oh K! – A breakout acne‑solution brand stocked in over 300 Superdrug stores, featuring spot‑treating formulas with tea tree, willow bark, and witch hazel....Its likely SBTX will need some of that £4M to rebrand their slightly boring packages and possibly they should add in some ZEN-akine to make the link to SE Asia bigger and more obvious... When it comes to shopping, branding is everything .......