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Totally agree Jenn. I first bought in at 13.1 and at that point thought it was the bargain of the century. I've averaged down to 9 and don't intend to sell anything pre 20.
I bought based on the morrisons daily rollout and forward plan. Nothing has changed, other than a whole load of speculation. If this was going under, it would have happened by now IMO.
Sit tight Lewis, I'm with you all the way!
We are bound to see downwards volatility in the same way as upwards, just the penny pinchers taking quick profits. Good news is where we will see ours rocket. I'm standing by the long term plan.
My biggest concern is the lack of info from the BOD. Any miniscule sniff of positivity from the board could have prevented the tumbling share price in the last 6/8 weeks, so where is it? Is there any good news? Why are they CHOOSING to stay silent?
Sorry NAV, I disagree. They cannot react to increased foot flow, they have to be on the front foot here. First impression is CRITICAL. At the point of conversion, they should be massively up-staffing. People will not queue, that Is a fact. There is no second chance to make that first impression, bringing staff in later is too late.
I'm not convinced tbh. I've visited a few of the new M stores in the south west and I've not been impressed by any of them. They are miles behind the likes of coop, Tesco metro and Sainsbury locals. Under staffed, fridges full of reduced to clear goods which suggests poor stock management, empty hot food units, large queues whilst some little old dear tries to pay a fiver off her gas bill, narrow cramped aisles, coffee machines out of service, etc etc etc.
I really do hope this model works, but my research suggests they have a long way to go :(