RE: Shein fashion group plans to file for London listing in coming days4 Jun 2024 14:16
"It's 88% down exactly because it went from being a growth company in 2019, to a de-growth company in 2024.
The competitive landscape has changed a lot since 2019 (Shein), shift to online has been slower than anticipated, customers do not appear to be sticky, no brand loyalty to ASOS (or indeed boohoo) and the cost of living crisis has benefited the lower-end, cheaper Chinese competitor."
..... Which begs the question, why exactly are you here?