Daily Telegraph23 Oct 2014 07:53
Sell Asos as profits fall:
Online retailer Asos saw its shares jump 15% as investors believed the worst was over and the rebuilding can begin. However, Questor won’t be jumping on this bandwagon just yet and is waiting for more evidence of a recovery in profit growth. Asos reported full year pretax profits of £46.9 million to the end of August, short of initial expectations of £65 million. The damage was done in Australia, the retailer’s most profitable market. A combination of an economic slowdown, too much stock and a strengthening pound meant prices had to be slashed to clear items, and profits suffered as a result. While sales are slowing sharply on one side of the world, in Britain they are accelerating. The U.K. reported sales growth of 35% during the year, and an acceleration on the 32% growth rate reported during the first half. However, sales in the U.K. are made at a lower profit margin. The U.K. remains Asos’s largest single division, contributing about 38% of group revenue and 36% of group gross profits. Taken together, this suggests a less profitable business. Nick Robertson, Co-Founder and Chief Executive, was cautious on the outlook for next year, adding that even though he believes the stock build-up is largely cleared, prices will be lowered overseas to drive sales. Questor said sell on January 14, with the stock at £66.50, and thinks the shares at £22.33 still do not represent good value; trading on 45 times the revised profit figure of £48 million for August 2015, giving earnings per share of about 43.3p. With profits falling, competition increasing and capital investment high, it remains a sell. Asos at £22.60+316p Questor Says “Sell”.