RE: “I think”25 Jul 2025 22:37
Final one from me for the weekend….
Our 5/2/25 RNS announcing formalisation of the CIQ licence said “The Board believes that the Licence will provide an opportunity for Gfinity to combine its current network and relationships within the advertising sector and digital media monetisation, together with the initial relationships CIQ has already established with top-tier agencies and sell-side platforms, to commercialise CIQ.”
CIQ IP is owned by 0M, a Keith company. He brought in Andrew Mole as CEO and then gave him a slug of stock just after the licence agreement was executed.
Mole is the CEO of Pubx, a sell side monetisation platform integrated with Magnite, and with enough relationship for Magnite to use them as a case study for marketing purposes.
In 2024 Keith invested heavily in Pubx, followed by Halley. Pubx has been growing significantly over the last couple of years.
It doesn’t take much to understand, therefore, that CIQ will have gained ready access to Magnite and other leading ad agencies through its association with Mole/Pubx, and that Keith, Halley and Mole have all positioned themselves well to benefit from the complimentary working relationships between, and businesses of both Pubx and CIQ.
For them, it’s not just about CIQ. It’s about Pubx and CIQ, how they can both benefit from each other and in particular how their combination benefits Magnite and its platform offerings.
Just my view, but there was a very good reason I think Halley agreed to waive any pay in return for stock and options, and I think that’s because he knew this was a potential slam dunk in a very sweet new market.
But then WDIK.