RE: This Weeks Winner27 Aug 2022 14:34
"I'm left wondering what drove the uptrend since May? Anyway we are knocked back now. Obvious risk people have to start giving up their mobile phone contracts. I'm still guessing 110 but that's as helpful as a spin on tombola. My long term fear remains at 90p. That way even with the dividend and inflation I can never break even."
---
In a digital age people giving up their own true weapon in living a productive life? Not even during the 2008 depression (iphone had just been launched! So apps echo system was still in its infancy) did people ditch their phones or contracts. Also, don't forget the role of big numbers, i.e. when you pay 500 toward energy, or counsel tax north of 150/month, petrol north of 400/month, a mobile contract of 70-90 wont deter anybody. Its the individuals's space of solace to find peace and to communicate, play, listen to music or enjoy other entertainments. Don't forget peoples banking and invoices are now linked to their mobiles, without which one is truly ..cked. Have you tried flying recently? How do you checkin or access your boarding pass? How do people pay over the counter? The list is massive and I can go on and on. Hope you get the picture.
Besides, don't confuse vod with other uk exclusive firms. Vod is well hedged in that its uk revenue makes up ever smaller portions of its total revenue. Still people wont be dropping their contracts, and those (against all odds) deciding to ditch their contracts are not the kind of customers that these companies are betting on. Either people see the value in items and services they receive or they dont.
My best example to you is american express. You think their customers will be ditching the super expensive charge cards? Think again!
The shares are trading at 2x EBIDTA.