RE: kpop building up27 Jan 2022 19:16
KNIGEL for the event in Germany “ Opportunity for multi-year event available on an automatic option for KPE to a maximum of five years” “KPE has the option to extend the festival annually for up to a further four years for no further payments.“
There is clearly a big demand for KPOP in Europe (the first report of ticket sales were from 40 countries) , so it’s unlikely that this will be the only one this year. The funding raised was “To provide funding for the KPOP-FLEX as well as the expansion of the concept” = standby for a 2nd and even a 3rd festival, possibly even more in the future.
We know that the lvcg costs for this are very low. However the company have yet to give any indication in an RNS of how big the revenue for this will be, but some big hints were dropped in the interviews, with figures if £10 million plus for the total revenue for the festival being talked about. Lvcg will get a big share of this, but it’s the streaming revenue potential that can scale up well beyond the festival that is really exciting.
“LVCG owns 50% of KPE. KPE earns revenue via a number of sources including; 40% of sponsorship revenue, 100% of the net profit of event related on-line merchandising, 75% of the net profit of merchandising at the event, 100% of broadcast and streaming rights (ex-Korea), annual consultancy fees of Euro 200,00 and a percentage of the ticket sale profits.”