RE: Kpop.flex17 May 2022 00:00
Reportedly sold over 70,000 tickets. Merchandising sales should have done well. The streaming event at the end of the month should do well too.
https://www.iq-mag.net/2022/05/europe-k-pop-70000-tickets-84-countries/
Europe’s first K-pop festival reportedly sold more than 70,000 tickets in 84 countries.
Staged by K-Pop Europa in partnership with PK Events and Korean broadcaster SBS Television Network, the 44,000-capacity Kpop.Flex festival took place at the Deutsche Bank Park in Frankfurt, Germany, over the weekend (14–15 May).
Due to the huge demand for the event, the organisers have already gone on sale with a second edition, set for 17–18 June 2023 at the Frankfurt arena.
K-Pop Europa is also planning to expand its brand with other new dates and locations over the coming year via a partnership between the UK’s Live Company Group and Germany’s Explorado Group.
A statement from the agencies says: “South Korea is now the seventh largest music market in the world, and audiences for K-Pop are growing at an explosive rate. The high demand for KPop.Flex tickets and the rising star profile in Western media show that the K-Pop wave is not going to ebb away.”
Kpop.Flex featured live performances from acts including EXO member Kai, AB6IX, (G)I-DLE, NCT Dream, Enhypen, Mamamoo, Monsta X and IVE.
The event also featured a Korea Festival, a fan fest arranged by the Korean Tourism Organisation with food stalls and special presentations of Korean music and cultural assets.
While the in-person event is over, the organisers are gearing up for a ticketed global live stream of the event on 29 May.
For €14.95, ticket buyers can enjoy a 90-minute ‘digital experience’ and participate in fan-exclusive group chats.