RE: Promotion/Marketing of the Streaming5 Jun 2022 07:51
Post 1/2 This is an important month for LVCG investors. Hopefully the potential that has been promised sees the light of day with the publication of some financial forecasts, backed up by actual revenue.
Covid has been a tough gig for retail, hospitality and entertainment companies and investors have paid a heavy price as shares slumped to a low and the company verged on failure. But while many have gone to the wall, lvcg has emerged leaner and stronger. Before covid, bricklive was on a good growth trend, moving from an expanding base of bricklive events into new markets of bricklive touring of zoos and bids. The financial metrics for these new events were good on their own and the company was in the verge of getting through the “valley of death” that start ups go through, to making a good profit. Not only do they produce some amazing stuff of their own (e.g. dinosaurs) but they have partnerships with some of the biggest brands in childrens entertainment like pawpatrol. But 2 years of covid wrecked havoc with the finances. But this division is now back on track and with thousands of models already built and paid for, now has the potential to be the cash cow that was forecast.
Covid has also meant more shares in issue to keep the company afloat, but I would counter those claiming “endless dilution” with the fact that over the last 3 years the share count has gone from circa 100 million to circa 200 million if you include warrants. Compared to any high growth company on AIM and especially junior resource companies, that’s not that much dilution, and its worth pointing out that much of the dilution has also been for growth and expansion.
So as well as cutting back operating costs during the covid crisis, the company has now expanded into 2 other high growth sectors, of Formula E and KPOP. Its now more than 3 times bigger than before and with even more earning potential. Detractors will point to the failings at parallel media, and I would say to investors its worth looking at the challenges there because it’s clear that the company has learned the lessons from that era. For example the structure of the deals for formula E and KPOP have been done to minimise risk to investors, while maximising the upside. Big professional partners have been brought onboard to do the things they are good at (Live Nation, Messe Frankfurt, Doors etc) rather than little old lvcg trying to replicate those functions.