Member Info for martyh

https://www.**********.co.uk/rns/announcement/16b786b7-2384-49e8-90e9-c7098367c8c3/

'Revenue will be generated by ticket sales, sponsorship, merchandising and streaming.'

Social media certainly getting a lot of attention.

In the two hours since the announcement tweet the video has been viewed 56 thousand times.

And the tweet has 4,700 likes and 3,600 retweets.

https://twitter.com/K_FLEX_/status/1576890042189873153

The social media side really is building quickly.

The KFLEX Instagram account now has 50k followers. It has added a thousand since yesterday. I think it will build rapidly as details of the London event come out.

The post released 8 hours ago (about an announcement tomorrow) has already had 6,000 likes.

The social media accounts are become a valuable marketing channel.

The kpop division has the potential to be extremely valuable.

Kpop is becoming huge in the West.

BlackPink (a very popular Kpop band) have two nights at the O2 on 30th Nov and 1 Dec. When the tickets went on sale two weeks ago they sold out in 10 minutes. The few tickets available now on ticketmaster are tickets being resold – starting at £410.

The concert was profitable.

They didn't hire additional staff for the event. It was existing LVCG staff time being recharged. So in total £220k additional profit compared to if there had been no concert.

As other have said. This will be much higher for future concerts.

The future for the kpop division is very bright.

Results are better than I was expecting for a year hugely impacted by Covid.

H2 numbers were good.

Around £2m revenue in H2, £0.6m Gross Profit and only about a £0.3m pre-exceptional EBITDA loss. With things having improved significantly into 2022 it bodes very well.

it’s on v@xmarkets

https://videos.**********.co.uk/video/3808

He took the whole of the recent placing at a premium and is very keen.

Now over 176 million views on TikTok.

Another 11 million views over the weekend.

Huge social media attention. Should convert into good streaming numbers this weekend.

I think the streaming numbers could be huge.

The fans are fanatical. They travelled from all over the world to come to the concert, spending hundreds/thousands of pounds. There are millions more who didn’t travel who will be willing to pay just £12.

The bands have 60 million instagram followers between them.

We’ve also seen the huge interest on Chinese social media. 260 million views on Weibo (the equivalent of twitter). That’s incredible interest. The top trending item on the platform. Imagine how much a company would pay for that kind of PR on twitter.

SBS are broadcasting it as a prime time TV program in Korea at the same time as the stream. They wouldn’t do that if there wasn’t huge interest in watching it.

It will be a highly polished production with close up footage of the bands’ performances and extra back stage footage that you can’t see anywhere else.

I think the numbers could be huge. LVCG get about £7 per stream (60% of the £12).

They could get millions of streams. That could mean streaming profits of the same order of magnitude as the market cap!

And that’s just from this one event. There will be 4-8 events next year, all streamed.

Weibo is China’s equivalent of Twitter (with more active users than twitter).

It was the most popular hashtag on the platform on Monday with 54m view and it seems to trending even more strongly since then, with 260m view now.

This is huge.

That's phenomenal!

So on Monday, kpop.flex was the top trending thing on Weibo. Weibo is one of China’s most popular social media platforms with over 570m users.

Good post MB,

They certainly are getting a lot of press coverage.

Article from IQ-Magazine, following articles in NME, Music Week and the Evening Standard:

https://www.iq-mag.net/2022/05/europe-largest-k-pop-festival-uk/

https://twitter.com/kpop_flex/status/1526663985046638595

Good statement released by Kpop.flex and much more positive comments.

I just searched #kpopflexscam. There have only been 2 posts in the last hour.

Whereas for kpop.flex there are about 5-10 posts per minute. Hundreds per hours.

This is exactly what I mean about focusing on the big picture.

The concert was a success. They've created something hugely valuable that's being rolled out to other venues. And other parties are so confident in the success of future festival that LVCG isn't bearing any cost or risk - just taking profit. And the profit will be millions.

People need to focus on the big picture.

Search the words ‘Kpop.flex’ in twitter and look at the latest tweets. Many thousands of posts are appearing every day, the vast majority positive and many showing footage from the show.

I was at the event. The atmosphere in the stadium was amazing and there was a great vibe when everyone was leaving.

The concept works. It’s now been proven and people are taking it to other world class venues. Future shows will get better and better and there will a lot of them next year.

The Kpop.flex brand is now very valuable and there is a growing disconnect with the market cap of LVCG.

With the number of shows due next year, even the most prudent of assumptions arrives at company profits which make a mockery of the current market cap.

Great to see that the ticket sales for next year’s Frankfurt festival are starting well. Especially among the higher value tickets.

Early Entry – Front of Stage (FOS) standing tickets went on sale but are now sold out.

One block of VIP tickets (€642 each) went on sale and about a quarter have sold.

2 blocks of Premium tickets (€427 each) went on sale and also about a quarter have sold.

Based just on counting the number of seated tickets sold, I think the total so far is around €300k of ticket sales. On top of this they have sold standing tickets (including the sold out early entry FOS tickets) but you can’t see the numbers of tickets sold. Standing tickets, especially FOS, are very popular so could add quite a lot to the total current sales total.

This is just in a few days, with only the full weekend ticket currently available and no bands announced yet.

I think this is a huge announcement. The O2 is an iconic venue, the busiest concert venue in the world.

They’ve proved the concept works and now people are taking it on at world class venues.

As with next year’s Frankfurt concert, LVCG isn’t paying any of the upfront costs. Other parties are confident enough in the brand to take on the risk.

People are taking Kpop.flex very seriously.

I can’t believe we are down today.

I don’t think many people realise the value of what the company is creating in kpop.flex.

An important point from today’s Frankfurt announcement is that the 2023 festival will not require any upfront expenditure from LVCG. For the first festival that’s just finished, they had to meet some of the upfront costs of the show.

The festival is now a proven concept and LVCG no longer need to take any risk on the costs.

The merchandising deals and streaming deals for the current year were also done on a no-risk basis to LVCG. With the partner bearing the risk and LVCG receiving the lion’s share of profits.

They’ve created something that’s so popular that someone else is willing to take all the risk on costs for all of the key elements (ticket sales, merchandise and streaming). LVCG just receive most of the profits, and in case of the merchandise have a guaranteed minimum profit.

I think this has got to be their intended model for other venues too. If so it makes it much easier for the company to quickly roll out the festivals worldwide, because they have limited downside risk on costs.

Kpop.flex is very valuable.

There were lots of merch stalls:

https://www.instagram.com/reel/CdiRs5QjeTA/?igshid=NWRhNmQxMjQ=

Morning from Frankfurt.

Fantastic concert. The staging and performances were world class. They built up the atmosphere at the start by have a introductory video from the actress in Squid games and then having all 7 acts come on stage.

Clearly some confusion and anger on social media about the timings, but the atmosphere in the arena was amazing. I’ve been to rock concerts in the U.K. at the larger venues (Wembley. London Stadium, O2), but the noise of the crowd last night was on another level. So loud and constant (and higher pitched). Someone compared it to footage you see of the crowd of girls screaming at Beetles concerts. You got swept along by it.

The atmosphere when we left the grounds with thousands of others was really good. The twitter posts after the event were very positive. Just search the word ‘kpop.flex’ on twitter you’ll see how many posts there are. Huge amount of social media attention. The followers on instangram and twitter got a boost. Now over 40k on Instagram.

The organisation of the show was clever. Each band had their time but them a lot of bands came on for a second segment later - to play one more song, teach the crowd moves or introduce the next band. Worked well.

There was a big cheers from the crowd when the details of next year’s dates went on the big screens at the end of the night.

There is clearly a large amount of interest in Kpop. Lots of industry people were there talking to the company. And anyone there would have been very impressed with what they saw.

The stuff some people are complaining about can be fixed. The concept works and the execution was great.

I’m more convinced than ever that Kpop.flex will be huge.