RE: route one mag22 Jan 2014 16:05
Any share of the DD market, would be a bonus, as currently we have 0%.
I think Allex is right not to speculate, but a modest 2.5% of 1000 would be 25 units. If they cost as much as £250,000, and if we make 10% gross profit, that would add 25 x £25,000 = £625,000 (gross profit). BUT !!!! This is just a made up example, it is NOT a forecast.
We could stay at 0%, if the new DD followed the new product example of the Bonito. Our current share UK new bus registrations (calendar yr 2013) is from memory around 8%. As Ope currently only seem to sell buses which are 8.5 - 12 tonnes, if you took our share of this segment, it would be considerably higher. The eventual market share for the new DD is anyone's guess. Especially in first year.
See my next post for more on Optare extending its product range.