Member Info for Mars1

Big I think it’s all about the money, money... Bids now has an infrastructure in place (and of course it can still grow but it is now sufficient to be significant) it is now about the brands. Are there leaders and followers ..must be so we have Adidas, Ford , McDonalds how quickly will the rest come?

Adidas adverts From moneyg on advfn;
hTTps://ibb.co/ZHn2Rr5 .
hTTps://ibb.co/9TF5zqd
I find the link works if you copy the link and paste.

The Adidas sponsorship is interesting as it shows a pretty clear indication that they are committed to esport and will follow up with a fairly substantial budget. The only thing is any game at the moment will have to be signed to BIDs to have even the slightest chance of a share of the revenue.

The success with Xander on the DSP side should lead to more interest in BIDs from the game developers.

https://mobile.twitter.com/HereEast/status/1166328005976907776?s=20
Bidstack at Fords esport team

Ok there is the buy delayed reporting

Where’s Bob when you need him. I am north of Hartlepool this morning. Hope Milly is doing well.

Bid price rising with each sell are they filling a buy?

From advfn FM has 200m games played to 5th June this year and with the Epic portfolio space now we just need Xander to provide on the DSP side

From the Peterhouse research note;
“Forecast impression numbers are generated from live trials conducted by the group within FM18. The software records the number of times each advertisement is seen by a unique individual whilst they play the game. Adverts loop every eight seconds and a full sequence typically contains 12 adverts. Each ad will thus be re-seen by an individual player i.e. a second impression, every 96 seconds.
We have assumed that the number of impressions for future titles will be below those for FM18. The number could however be higher for games, particularly on mobile platforms, with downloads in the tens of millions.”

Take 100,000,000 players playing 30 minutes one advert at £2 per CPM equals about £4m.

Can only guess but cannot imagine Peterhouse estimates were based on 19% of Epics billboards with 100s million players (250m alone with Fortnite and it is not just about Fortnite). I believe the number of daily impressions will be higher than 54m (1 every 96 secs.).

moneygenxyz: Gridz - from 13 mins for the rational for higher CPM. Essentially the Pubguard acquisition allows targeting which equates to a higher CPM as well as protection of ads served. hTTps://audioboom.com/posts/7336855-bidstack-chris-bailey-and-alan-green For actual CPM please refer to Peterhouse note page 5 which references actual CPM at December 18 of £2 CPM. That is as such my base rate. The CPM could actually be much higher based on the fact that JD mentioned a higher CPM on the podcast more recently than the Peterhouse note. note here: hTTps://www.equitydevelopment.co.uk/edreader/?ltkn=40fd60866a5583961332d4eb553a154clNG4InM%3D&d=%3D%3DwM3QjM By way of example, Facebook targeted ads are $7 CPM. hTTps://seoexpertbrad.com/facebook-advertising-cost/ P.s generally you can trust my commentary and analysis. I always reference anchor points in my mind and won’t make things up. No wonder FB is raking it in - also notice how big boys could turn something into nothing through their economic leverage... if we operated at £2 CPM and FB could achieve $7 then that is a lot of value that they could extract... this is why the billion dollar bidding wars pop up.

Shaun why have they not already, without the tech they can only hard code or have arranged events.

Will be keen to utilise Bids technology as much as possible
https://www.polygon.com/2019/5/23/18635920/fortnite-jumpman-john-wick-marvel-brand-advertisement

Maybe 1st job will be to send a broker note to clients saying they have an investment opportunity for a firm contracting with Epic and AT&T Xandr invest to provide seemless advertising to the largest and fastest growing entertainment market in the world and it is 10/50 times cheaper than anything on Nasdaq.

Not just an advert one of the worlds largest brands where they go all will follow

From the AppNexus RNS “AppNexus claims it transacts a peak of 11.4 billion daily impressions, that its marketplace handles more traffic each day than Visa, Nasdaq and the NYSE combined and that it sees more than 108 billion available advertising impressions across global markets every day, giving reach spanning all continents.”

Scotty that’s the beauty of AppNexus it is seemless and apparently a growing number of major brands are heading this way as per previous posts eg Kelloggs anyone keeping a list?

Scotty nice maths one game one advert great outcome, so how many games and how many adverts and how many players. Still static share price horses to water...