Hold the Nerve12 Nov 2022 17:37
Indeed some fall, even since my last post 2 months ago it’s halved again. I thought it was cheap with a MC of £12m…..it’s now £6m?! It’s going to turn over £45m and make a full year profit in what is the most difficult of conditions imaginable for retailers. I still stand by its agility to adjust as a result of scale. The significant headwinds of the last 18 months that have impacted procurement are becoming tailwinds. Shipping costs this month are back to pre covid levels, falling from $20k to $2.5k for a 40ft container. That is a significant saving for BUMP on there imported stock, which accounts for most of it. The FX issue of late is hedged by there US sales, so the cost of product will unlikely have been impacted like most domestic retailers. Furthermore, there product is niche and has some cushion from the cost of living issue and the recession that’s likely to be prolonged. The market always prices ahead of the game so a revaluation on these online retailers will come way ahead of the recovery….they indeed fell way ahead of the issues we now see. You are seeing what appears to have been a bottom for the larger players like ASOS and TGH, they look to have started what will be a haphazard upward trajectory as the very lucrative shorts unwind and investors start sniffing around for bargains. Seraphine is in bargain territory. It’s been around for a long time unlike some of the massive boom and bust players that we are seeing. It’s never going to explode, but good profits will come. If the shareholders are not rewarded by the SP, then the recent balance sheet activity will allow them to reward shareholders via dividends. As previously mentioned, I’ve plenty of skin in the game. My Share account P&L does not make for good reading, I’m not happy about it, but so many times I’ve seen this in the past. When I was young with less financial clout I would have been flushed out with my loss, only to look back in again after a few years to see what would have been a handsome profit. This will not go bust, it will not need cash, it just needs time.