Mike Newman - from linked In27 Jun 2024 15:24
Podcast market increasing in the UK. Good to see and hope to see AudioBoom capitalising and no reason why they shouldn’t being in the top 5 in the USA.
“Podcast listening in the UK is at an all time high, with over 40% of the population saying they've listened to a podcast in the last month.
That's according to the newly released 2024 UK Podcast Consumer Report from Edison Research - it makes for great reading, even for you non-podcast nerds...go on, have a look.
Even more encouragingly, the 17 million people in the UK who listen to podcasts every week (also an all time high) spend an average of 5hrs and 27mins listening to their favourite shows.
If you've ever spoken to me about podcast listening, there's a very good chance I've talked about the level of engagement podcasts enjoy - it's the not just 5 and a half hours of background listening, it's 5 and a half hours of high quality, incredibly engaged listening...the M&S listening of the audio world.
If you're an advertiser, then that's the best type of listening, right?”