RE: Group Black14 Apr 2025 08:11
If programmatic was rolled out we would have had an RNS. It might be close but it clearly hasn’t happened. I don’t expect a news before Easter so a quiet time but news on finance surely end of the month or w/c 5 May.
Remember this RNS from 5 Dec 2022.
Mirriad delivers milestone first programmatic integration
Pioneering in-content test successfully paves the way for future commercial transactions
Mirriad, the leading in-content advertising company, has delivered its first in-content advertisements via an end-to-end programmatic transaction.
Programmatic advertising uses an automated process to purchase digital ad inventory across web, mobile, apps, video and other digital channels. While traditional methods generally entail manual processes, programmatic buying uses automation and machine learning to efficiently buy and sell the inventory instead.
Connecting its platform with the digital media ecosystem is a significant step forward in Mirriad's strategy to include in-content as part of programmatic ad buying. Delivered into programming on a popular global network, via a leading demand side platform, this pioneering test successfully paves the way for future commercial transactions.
Mirriad's in-content platform virtually places brands in video content, driving engagement with viewers in scenes that won't be skipped or ignored, increasing advertisers' reach and resulting in higher attention and engagement.
Stephan Beringer, CEO of Mirriad, said: "This is a significant milestone for Mirriad, delivering our first placements through an end-to-end programmatic transaction. We've always said that connecting our platform with the programmatic media ecosystem is the key to delivering scale to our game changing solution. Today, we are seeing the first results of that."