Member Info for LOTM-13

Hi 2phevs,

hmm do you know by chance when this ii's meeting is happening (ie which day it is meant to be happening on ? )

Thanks

LOTM

Hi 2phevs,

That's what you want to see one sector or sub sector after another, seeing how a competitor has started using this type of advertising, noticing the uplift is given them (& probably a correspondingly lower sales figure of there own product for a few days afterwards) & then having to react to counter it by doing it themselves !

LOTM

The full announcement has been posted via the Mirriad blog

https://blog.mirriad.com/diverse-media-alliance-launches

LOTM

More comments from Maria ................ will be interesting to see who all comments on it

https://www.linkedin.com/posts/mirriad_activity-7232738809493217280-DRXn

LOTM

I have to say that for me is game changing news, when you think about it (although I'm sure some people will disagree with that point of view, which is their choice)

Those 6+ entrepreneur's by forming this alliance, have effectively said that they believe in Maria & VPP & that collectively, this is the way forward.

That will mean substantial commitments on their behalf, as well as commitments by Mirriad who will have to deliver services improvements for brands & advertisers when required in a timely manner.

It's not Champions League news, or even European League stuff, or the Premier League for that matter, when you think of the current scale of it compared to the USA Super Major's, but the alliance clearly believes in it's future.

There's enough scale there for sure to provide the sort of levels of revenue Mirriad will need to at least break even going forward.

LOTM

Well done Maria Teresa Hernandez,

Clearly getting "measurement" completed was a key fact in the length of time its taken to get this collect collaboration up & running.

Mirriad should now by able to update its https://info.mirriad.com/multicultural-advertising page accordingly.

The major press that this 'The Diverse Media Alliance' is creating will ripple outwards, bringing in more advertisers & content owners to the table, a win win all round outcome.

Hopefully Mirriad puts out an official RNS about it in the morning, why they didn't put one out this afternoon is surprising in itself.

LOTM

Here it is officially confirmed by Mirriad .........

https://www.linkedin.com/posts/mirriad_diverse-publishers-are-using-virtual-product-activity-7232410297859211265-ECQe

LOTM

I was thinking about the Interim results overnight, given the total lack of visibility we have, they are potentially open to surprises in both directions!

We know the 1st half revenue number is awful & that end to end Programmatic was delayed, but there is also the possibility that the delay with it will run into Q4 or that the sales pipeline is still in the £3M region. Both of which downside risks.

On the other hand, end to end Programmatic could be up & running right now, or that the sales pipeline has already increased to £4M (which was the brokers [Allenby Capital's analyst's revenue number for 2024] prediction) or it might even be higher than that!

Additionally they might now have some visibility as to what the "upfronts" number is looking like or are able to indicate the minimum number its going to be for 2024.

Should any of those things happen then we might see some upside to the share price, how much is anyone's guess, since no-one knows what sort of figure would cause people to sit up & take notice!

LOTM

Troajan,

Perhaps you missed it but 0.52p clearly isn't the bottom, the quote 1st thing this morning was 0.45 - 0.50p & you could buy with a 0.49x handle on it as I did.

The latest trades show that someone clearly wants to sell a lot of stock & there prepared to accept 0.5p or less for them ................

LOTM

Wakeyinvestor,

I was just looking at something on ADVFN & it said yesterday close was a 5 year low for the share price (I'm guessing closing price wise)

So if it did indeed get as low as you said ( 0.2p) then it must have been intraday & for a very short time.

LOTM

My goodness where have all the new posters suddenly come from ?

What's drawn them to Mirriad today but hasn't for the past 5 or 6 weeks I wonder ?

LOTM

Wakeyinvestor,

The other thing I would say is that this is a very different company from 15 or 18 month's ago (not in its communication skills with shareholders) but where the product has got to since then. There is a heck of a lot of progress since then & some wonder why no-one wanted to buy it back then, well its a lot more obvious now why no-one wanted to spend the time or money to move it forward back then. There was No clear path to a viable business in sight no matter how the company tried to portray the situation to everyone previously.

News could break any day of end to end Programmatic finally being in place with a content provider or they could announce the signing of another top 3 USA content provider! it is after all at least 7 month's & counting since they entered talks with one of the unsigned ones!

LOTM

LOTM

Hi wakeyinvestor,

Either you believe it will work or you don't its as simple as that. If you don't believe it will succeed then stay completely away from it.

If on the other hand you believe it will work, then you just have to accumulate shares when you can.

The share price has dropped a lot & it is a bit like trying to catch a falling knife, which is why I've bought in small batches from the very start to spread out my average purchase price. But the price drops have mostly been on very little volume, which conversely means the share price could recover quite quickly on some good news with very little buying.

Which is why I'd rather be sitting with the stock rather than trying to get-in on good news, but that's my personal choice & others will do it completely differently.

That choice is made even harder for everyone by the total lack of visibility Mirriad has & is providing for its shareholders nevermind potential new investors.

At some point soon investors are going to have to come together whether like it or not & demand a complete change of attitude from the company & if its not forth coming. Initiate actions which will ensure it does happen end of story.

Good luck with whatever you decide to do.

LOTM

I'm now actually thinking that they've come up with a plan to release the results either late friday afternoon or after the market has closed!

In the hope they get missed ...................

When in fact they'll probably get missed anyway as no-one virtually knows who Mirriad is from an investment point of view.

LOTM

Again for the record, I've just bought another 500,000 which takes me to 4.8M shares now

LOTM

A_milli, Invest Ace,

Its definitely sad, but when you've alienated virtually all your current shareholders by repeatedly misleading them time & time again, on top of not educating them properly about how everything is interconnected in Programmatic, what else can you expect ?

Add in zero meaningful visibility, a refusal to be open & honest when asked a specific questions & multiple corporate governance issues that you simply bury your heads in the sand on, instead of addressing & fixing.

Until the company engages properly with investors & gives them proper information that they can make informed decisions on, this can't go anywhere.

Why because no one knows about the company & if no-one knows about it who's actually going to buy stock in the meantime literally no-one. So the price just drifts & drifts on very little volume especially when you have had NO positive news to share with investors for over what's that, 5 month's now (Triple Lift on 8th April) & even that was cloaked in secrecy as to how it would work in reality.

If they do finally release some good news it will be lucky if it gets the share price back to where it was a couple of months ago (pre AGM price) because they'll be so little interest in Mirriad from potential new investors, while at the same time a number of existing ones will no doubt be heading for the exit ASAP (& NO I'm not currently thinking of reducing my holding at all, but never say never when this BOD are involved & there ability to shoot themselves in the foot , with what there trying to hide from you).

A "shambles" is probably the best way to describe the current situation ...............

LOTM

Https://www.linkedin.com/posts/mirriad_mirriads-ai-powered-virtual-product-placement-activity-7231663245168689152-zov3

That's them trying to advertisers onboard once more, they need to find other ways of promoting the company, than just repeating the message on Linkedin with old VPP ads attached to them, need to start showing new ones across multiple categories to peak the interests of potential advertisers & what VPP might do for them !

LOTM

Https://www.mirriad.com/content-owners

Go down to the bottom of it & there is now something called "Ask anything about VPP"

You should be able to have a field day with it 2phevs!

You just type in your question & AI tries to answer it!

LOTM

Hi 2phevs :)

Hmm sadly only the top link worked for me, but I get the logic behind your argument.

That was an interesting article on Klara by the writer. Pretty unusually for Stephan Beringer to actually post a comment he usually only likes posts without commenting on them.

We'll have to hope the writer & CityAM pick-up on Mirriad in the coming month's!

LOTM

Hi 2phevs,

No I've still got my 4.3 M shares, I have been contemplating bed & ISA for some of them that are not currently held within my ISA, but they can't tell me what sort of price spread would be applied to the transaction, so I'm reluctant therefore to do it.

I have considered adding more to my current position but have refrained from doing so simply because there is no visibility as to how things are progressing with end to end Programmatic or revenue. Without it there is only downside risk to the share price especially when we know the interim numbers are terrible.

So right now its just a waiting game.

As for correspondence, I'm well behind in where I want to be on that front, but have just started to ask new questions, as well as re-iterating subjects that were meant to be being looked at but as yet no visible progress appears to have been made on any of them.

LOTM