Member Info for LOTM-13

Basic Technologies must be a new competitor of both then.

Yes that's what I was referring to with those figures, I just didn't put in the size of the market ! of which $120M would equate to less than 0.5% of that $28B figure of yours.

LOTM

I'm not here to add to everyone's misery & I've never dealt in HEMO shares either, but these types of share consolidations are an investors worst nightmare especially for suffering long term shareholders.

Its not quite the same situation but if any one cares to look at SYNT from 7th Sept 2023 they will see what I mean & this was a large company.

The share price prior to the 20 for 1 share consolidation was 60.8p meaning the 1 new shares should have been worth £12.16

At the same time they did a 6 for each 1 new share fully under written rights issue at £1.97 an 83.8% discount to what the share price should have been or a 42.5% discount to the theoretical ex rights price £3.43. With existing shareholders being left with just under 15% of the company if they didn't take up there rights.

What happened the share price tanked, once they went ex-rights it tanked even further & the one share that existing invests had & should have been worth £3.43 once the new money arrived was suddenly worth £2.10 (that's like 60.8p to under 10p from the consolidation) all there "rights" were literally worth pennies on the second day of trading.

Not long after admission of the new shares, the share price continued to fall £2.10 became £1.70 for a while, then as low as £1.20 before recovering.

Simply horrendous losses for shareholders.

I'm not saying HEMO will be the same, but in my experience over the years 99.5% of these types of share consolidation (which don't happen as a result of a significant return of capital or dividend) result in massive destruction of shareholder value.

So please be careful everyone & think about what your doing.

I also noted an institution was happy to take shares just a couple of weeks ago, so I just don't buy this rubbish about a consolidation being imperative to raising cash.

LOTM

Hi 2phevs,

On the mediaoceans thing I don't know if you saw that someone had posted this !

Pesach Lattin ➡️

“Ad Whisperer.” Highly Sought Advisor to Agencies, CMOs and Brands on everything #ai, #adtech, media and The Future of Marketing ^^ Editor in Chief @ ADOTAT | AdTech | Marketing -Chicano Jew-

Mediaocean's Innovid Acquisition: A House of Cards or a Strategic Play?

Tomorrow's analysis dives into the seismic implications of Mediaocean’s $500 million grab for Innovid, dissecting the cracks in an adtech empire that's starting to wobble.

Why Innovid Had to Sell: From SPAC struggles to leadership musical chairs, Innovid’s road has been anything but smooth. This acquisition wasn’t just strategic; it was a lifeline.

Mediaocean’s Market Share & Grip: Sitting atop the advertising industry as the duct tape holding its chaos together, Mediaocean is indispensable—for now. But how long can they ride the wave of inefficiency before agencies find better alternatives?

The Real Threats Looming: A push for transparency, simpler platforms, and unified standards could turn Mediaocean’s relevance into a liability. Can they innovate faster than the industry cleans itself up?

Who’s Next in Line: Disruptors like Basis Technologies are quietly gaining ground, ready to eat away at Mediaocean’s stronghold with streamlined solutions

SIGN UP HERE: https://adotat.aweb.page/p/15f00a8e-3b1f-4e18-9b9f-cec928fe2967

--------------------------------

hmm "Disruptors like Basis Technologies"

So many players in the space ! & then you need to decide which is / are the right ones to partner with

LOTM

Ace24,

I've yet to sell a single Mirriad share, so can't really say what its like to sell them!

It won't be easy to trade it at these sort of levels, because its pretty tightly held hence the lack of daily trading volume.

I'm not in it simply to make a small profit, I've set aside 2.5M of my 12.5M to try & trade it in due course once its back around the 0.5p mark to try & increase my holding further.

For me this will either succeed or fail, if it succeeds then the share price will be many multiples of the 0.7p average price I paid for them, that earlier example I gave you, gives a glimpse of its potential revenue. $60-70M of ad revenue & it will break even, $120M & it would be earning a profit of around $10M that equates to 1 cent per share or over my average buying price! just to put it in context.

Personally this is a 1 to 2 year play because of the size of the potential rewards if its business model works.

LOTM

Hi 2phevs,

This is for you ! I'm not sure when Stephan liked it, as been so busy answering Ace24's questions.

https://www.linkedin.com/posts/derekgatts_max-launches-ai-powered-shoppable-ads-ahead-activity-7265404036504293376-y9y5

There is a massive push right now for product placement everywhere by the looks of it. Its going to become the norm in a hurry.

Mirriad just needs to be open for business & until end to end Programmatic works, we're simply not in that position.

That's WBD & Paramount (the 2 of the top 5 we think are signed up with Mirriad making big announcements in the past week)

LOTM

Hi Ace24,

If you got any more questions from your research please ask & we'll see if we can answer them.

LOTM

Hi 2phevs,

Yes your right with that one, I don't think it was month's though, I'm not sure the CEO was still in place 4 weeks later.

While that was another set-back personally the biggest setback is the loss of that $20-$40M Upfronts deal that the content provider couldn't give the "Clearance" required on.

Yes - Clearance could have been "rights" but it could have been several other factors to.

If that deal had gone ahead, the share price certainly would not be down here that's for sure & they would likely have had enough cash to last virtually all of 2025.

While that's important its not the biggest part of it because that contract would have proved VPP at significant scale & taken that risk out of the equation going forward. It would then have set-up 2025 to see if that same Brand/Multinational did a repeat transaction & if so was it of the same size or slightly large or smaller ? to prove the repeatability of the Business Model.

Sadly because it didn't happen it will be at least mid to late 2026 until that Business Model Repeatability question can be answered which is the most frustrating part to me.

LOTM

Oh my Silverlight,

A couple of days ago you couldn't care a dot about the poor long term shareholders & what they've gone through & now your wanting them to write emails & pressure the board !

For what purpose? none other than to fill your own agenda of trying to pump the share price so you can cut your losses & get out of here as soon as humanly possible.

Your one of saddest people around. Time you took a timeout for your own well being & then come back hopefully with a better attitude towards everyone else.

LOTM

Hi Ace24,

Look I got it completely wrong at the end of April about a raise back then.

There certainly trying not to do another raise, with all the cost cutting that's taken place, whether that will be enough to stop it having to do so is anyones guess.

They have £6M in the bank, so they have enough cash to last until the end of June, based on the cash burn rate.

If you give me more information (which you can't because neither you nor I currently have it) like

1) the date when end to end Programmatic is officially achieved & ready for use by Brands / Multinationals

2) the content provider its active for (in % terms of the market)

3) how soon afterwards the next 2 or 3 content providers are going to be active (& the size of them in % terms)

Then it would be much easier to know when we should start to see the business model working (complicated by Q1 being the weakest of the lot, but the scatter market should still work) or failing.

Mirriad is currently priced to fail, it needs to show that it can deliver on its business model, if it does that then the stock market will start to factor that in.

To give the business model the most amount of time to prove its working means (& I'm sorry to keep harping on about it but its so crucial) , having end to end Programmatic working ASAP, if they fail to make the end of year target date it will just keep ratcheting up the pressure on Mirriad & the market will react badly accordingly as it will only put up with delays for so long before deciding its not going to happen! (especially with Mirriad recent track record 3 revenue warnings inside 5 months).

If it has another revenue warning at the end of the year but at the same time had completed end to end programmatic, I think the market would react positively to the news, because it would see it as real progress looking to the future.

Hardly anyone looks at Mirriad or even knows it exists, just look at the % of shares that change hands even on a bad day compared to the many other minnows out there, it is just a fraction of the shares in issue compared to the the others. That's down to Mirriad not engaging with shareholders & investors.

If they do need a raise then this is not the time to do it. I don't think anyone would support one until they get end to end Programmatic working properly & they have until mid May to prove in black & white whether the Business model works or fails.

LOTM

Hi 2phevs,

Yes absolutely, moving the sales responsibility to the content providers was part of that same strategic mistake (moving away from Manual before end to end Programmatic was complete).

They probably only understand things Programmatically (& not necessarily in the Mirriad way) & would be lost with Manual & the work required to do it that way. Who was going to teach them ? & then soon afterwards it would be redundant as Mirriad went end to end Programmatic !

Remember the phrase "Mirriad Inside" we've not heard it in a long time now or what it was actually meant to mean (just another of the things they refused to share & explain to shareholders).

If they had left enough of last year's Manual stuff in situ Mirriad staff could have done some campaigns I'm sure, but less staff now & I'm sure lots of it (Manual stuff) done away with.

LOTM

Damn, the post ran out of space !

continuing .............

Even when its done & lets say a similar deal is struck, the next question is it repeatable year after year, because if it isn't then the Business model fails.

Ace24, we're the ones (on this BB) that are calling it end to end Programmatic to try & help explain it a little better to investors, not Mirriad, they just refer to it as Programmatic or occasional version 2.0 or 3.0 which just makes a mockery of its fragmented nature & how complex its been to join one dot to the next.

The post 2phevs just did about MTH show's she's doing her part as best she can with the tools currently available to her.

I understand that very few people see it the way I do, I really do (& a lot of that is down to the company failing to take investors with them on the journey & to explain it properly to them, factually. Sadly Mirriad is hopeless at storytelling in the right way ).

Only time will tell if I'm right or not & whether the company initially succeeds or goes bust & even if it succeeds in this next step, has it a repeatable business model or not going forward.

LOTM

Hi 2phevs,

MTH certainly had to write a lot of names in that post, I hope she didn't miss anyone out !

Yes the Diverse Media Alliance is starting to make progress to, even with one hand tied behind its back waiting on end to end Programmatic finally being achieved.

LOTM

Hi Ace24,

Your misunderstanding the likes, I post Stephan's likes because 2phevs can't access them, like this one overnight

https://www.linkedin.com/posts/saschaprueter_doubelfornothing-telly-tellytv-activity-7265466258114957312-FiVx

even although I don't see the possible connection to Mirriad in that one, 2 phevs might.

Things certainly haven't gone to plan with Mirriad that's for sure Ace24, the latest trading update being a prime example, Programmatic was meant to be up & running & generating revenue before the end of June. We were told at the AGM 28th June by the CFO that Mirriad were standing in the Channel Tunnel having done there side of things, they had then passed all the tools & equipment to the other side & they could hear them coming!

20 weeks later it still isn't complete!

The business can't progress properly without end to end Programmatic working, the revenue warnings are a direct consequence of a strategic error the company made at the start of 2024 to leave "Manual" mode before end to end Programmatic was complete.

Mirriad has completely failed to explain "Programmatic" to investors, they made it sound like it was just one thing when in fact it is far more complex than that. There are multiple dots that need joined up & the path from one Brand/Multinational to a content provider is likely to be different to the route it needs to achieve the same thing with a different content provider. On top of that the route from one Brand/Multinational to Mirriad is different to route needed by another Brand/Multinational. And a lot of it Mirriad has no control over when it gets done!

Yes I'd worked out the issue of multiple routes quite a while ago (July) but maybe not how complex it was going to be to even get one content provider fully functional (5 different ones had been on the task since before Dec 2023).

Rightly or wrongly (only time will tell) but I do believe Maria Teresa Hernandez will delivery from her side of things once everything is in place "Measurement" will help greatly in doing so.

The major content providers are worth billions of dollars, there not interest in something that is only going to make a tiny amount of money, it simply makes no sense at all for them to spend time, effort & money for little reward. The fact 39% are signed up & another 49% in talks with Mirriad, says to me there is a big opportunity here (others disagree with that point of view).

The fact one Brand/Multinational was prepared to spend between $20-$40M with one Content Provider & the biggest one Mirriad has accounts for just 16 of that 39%. Mirriad's net share of that would be 20% (25% gross) ie between $4-$8M & its annual running costs are around $12M ie that 1 contract with 1 Content provider would have covered between 33-66% of those costs.

That tells me the potential is certainly there, but it can't be properly tested until the track is laid end to end.

Even when its done & lets say a similar deal is stru

There was this posted in the comments of the Ventura announcements

https://tridence.com/blog/the-trade-desk-is-building-a-ctv-operating-system-called-ventura/?trk=public_post_comment-text

As well as this from Rohan Srivastava

Programmatic Advertising | Media Trade | Advertising KPIs | Data-Driven Advertising | Campaign Performance | Program Manager | Commercial Planning- Publicis Groupe | Ex -Times Network | Ex -Disney Star

Congratulations Jeff Green! As someone with extensive experience in the TV industry, I’m constantly intrigued by the evolution of advertising solutions, especially in the CTV domain. The possibilities seem endless, and so do the challenges!

Let’s consider a real-world scenario: Two automobile advertisers bid on premium inventory for a highly engaging movie or show. Both win, and their ads end up being served back-to-back. In traditional TV, this is termed a “clash,” as competing brands airing consecutively diminishes the impact. To resolve this, broadcasters often provide a “make good.” But how do Ventura in the CTV space, like The Trade Desk, address such challenges?

CTV platforms add a layer of complexity and opportunity. Unlike linear TV, where ad placements are pre-scheduled, CTV ad placement can leverage advanced audience targeting and data-backed decisions. However, maintaining balance is crucial, especially when ads for competing brands air in succession. It will be great to see how Ventura will innovate solutions to avoid these overlaps, ensuring a seamless viewer experience while optimizing for advertisers.

Another dimension is content regulation. In traditional TV, ad placements depend on strict guidelines—content ratings (U, UA+), censor board approvals, TRAI rules, and TRP data. Platforms like Amazon, with IMDb’s robust database, have the potential to streamline these processes. By categorizing shows and movies based on genre, content ratings, and target audience, they could pioneer audience-first ad placement strategies tailored to the program's tone and engagement level.

As the lines between TV and digital continue to blur, I’m excited to see how Ventura in the CTV domain tackle these challenges and redefine the advertising landscape.

Looking forward to hearing thoughts and insights from the industry specialist!

LOTM

Hmm some of the accounts must have changed there setting today !

As I now can't get into Stephan's or PM's accounts in the way I was previously.

LOTM

Hi 2phevs,

Stephan liked this & its less than 3 hours old https://www.linkedin.com/posts/billwise_exclusive-mediaocean-buying-adtech-company-activity-7265368312610439169-Myjs

LOTM

Hi All,

Well the big problem is its the whole of the High Street together that is coming out & saying we simply can't cope with this tax burden especially when tied in with the rise in wages etc. They were already struggling as it was.

If significant job losses & price rises come whose going to have the spare cash to support the High Street ?

Until the mid sized players come out & say we're going to be ok & can survive this & not take too big a hit on the bottom line who's going to want to own them ?

LOTM

Hi 2phevs,

Stephan liked this post I think you'll have a field day with it

https://www.linkedin.com/posts/jefftgreen_the-trade-desk-is-building-a-smart-tv-operating-activity-7264996896128020481-SVIe

LOTM

Hi Laura2022,

Yes your right, the revenue side of things is going to fall short of the requirements stated in June 2024.

At the same time they have taken quite a number of cost cutting measures, they no longer have an office, they have reduced staff numbers, taken Investor Relations inhouse, changed auditors etc

This was the house broker note after the 2nd revenue warning & its projections for 2024 & 2025

https://wp-allenby-2020.s3.eu-west-2.amazonaws.com/media/2024/09/20240923-Mirriad-Advertising-plc-MIRI.L-Allenby-Capital-Interims.pdf?c4341=on

Even at that point in time they still expected the company to reach cash-flow break-even in the 2nd half of 2025 & end the year with roughly £1.5M in the bank

How accurate it turns out to be, even adjusting it for this latest drop in revenue is anyone's guess.

And I don't suppose anyone will know any better until end to end Programmatic is in & working & we see what the Brands/Multinationals response is like.

LOTM

LL,

You really do need to go & seek help, you simply can't help yourself, you twist the truth the whole time, or just take a smidgen of it into a post.

You proved yourself wrong with March & my 1st post related to the date I said, I've told you umpteen times now that the share price has never been 2.5p in all my time here but you keep posting that same figure come hell or high water, which is a total lie.

I asked people to take a look at Mirriad when the price was 1.9 - 2.0p & I provided them with lots of links & data to go & easily research the company with. All Public information. Was I selling while doing so NO.

You on the other hand (well according to you anyway, but sadly no one can trust what you write to be true LL because you've been caught lying time & again) were pumping the shares at the same time as shorting them ( says it all really)

------------------

You accepted that you bought some in the 60's now but ignored this bit

""yep. i used to have a great average when i had around 300k shares but ended up buying another 200k and increased my average to circa where the share price is now. oh well. here for the long term anyway and average well below 40p raise so should not complain. cannot believe no other us tier 1 sign up."

I can go & get you some of other purchases in the 50's etc, but there's no need, Yes you probably bought most of that first 300K at 10p to 15p because you have to for your overall average to be 27.5p when you had the 500K shares.

The data's there from some of the sales that then ensued crystallising your large losses.

That's why you have a credibility issue LL & sadly no-one can take what you write at face value & you simply can't keep your word either. Old habits die hard I guess

LOTM