RE: Learning lessons the hard way18 Aug 2019 20:10
Franky, thanks for taking the time to offer your first-hand experience. It’s clear you have worked with people well placed to judge the technology and your understanding has evolved accordingly.
You’ve probably gathered from my discussion with Irene that I’ve sold out already. I won’t be tempted to trade in and out; been there, done that and paid the price before.
What I understand from both you and Irene is that PRSM have no magic sauce but rather stitch together third party applications and open source code. In some respects I don’t have a problem with this. You could argue that this description applies to a lot of software today.
Of concern however is the low barrier to entry. I see a lot of new entrants to the RPA space and, as you suggest, I can also anticipate some of the big boys taking an interest. But what you said about companies taking the process in-house is something I have particularly considered.
It seems to me a company could easily employ a team of two or three contractors to do the same job? Sharing the same office space, having coffee, going to lunch with the full-time staff; really getting into the nuts and bolts of the organisation. I wonder how many of Blue Prism’s current employees will become their competitors in the near future.
Where we disagree is that I think it’s possible PRSM could differentiate their service from Microsoft or Google by presenting themselves as experts in the field with years of experience implementing the process with a wide variety of clients. It may also be possible to offer an ‘off the shelf’ application suite with quick implementation and minimal training to non-technical staff. So I think the company has options to carve out a future at some yet determined valuation.
For me however it’s impossible to pick a winner in this space and it requires a certain amount of faith in PRSM ability to navigate a path to success. Finally I come back to where I started by looking at the accounts. The management have gone big on expenditure in a kind of land grab scenario; a high risk strategy if the same job can be done by many smaller contractors with open source software.