RE: Times Article17 Jun 2023 11:20
Accessibility LinksSkip to content
MENU
saturday june 17 2023
Frasers Group increases stake in resurgent Asos
Asos was regarded as a trailblazer for fast-fashion thanks to its focus on twentysomethings
Asos was regarded as a trailblazer for fast-fashion thanks to its focus on twentysomethings
ASOS
Isabella Fish, Retail Editor
Friday June 16 2023, 12.01am, The Times
Share
Save
Asos’s cost-cutting efforts have pushed the online fashion retailer back into the black, prompting a share price rally and speculation of a takeover by Mike Ashley as his Frasers Group lifted its stake for the fourth time in a month.
Total revenue at the retailer slipped by 11 per cent to £858.9 million in the three months to the end of May amid a 14 per cent decline in sales in Britain, its biggest market. The group said that the drop was expected and reflected “deliberate actions on capital allocation to improve profitability”.
Asos saw active customer numbers fall by 800,000 over the period, with the group claiming this reflected a “continued focus on improving the profitability of sales over the pursuit of growth at any cost”.
However, in an early sign that its turnaround plan is beginning to bear fruit, bosses said adjusted pre-tax earnings were up £20 million year-on-year, with the group set to meet its earnings guidance of between £40 million and £60 million in the second half.
Profit per order was up 30 per cent, inventory levels shrank by 15 per cent and adjusted gross margins increased slightly, by 0.035 per cent, as José Antonio Ramos Calamonte, chief executive, prioritises profit over top-line growth. He announced an overhaul of the business model last October. The shares, which have lost 71 per cent of their value in a year, closed up 48½p, or 14.7 per cent, at 376½p on the return to profit.
ADVERTISEMENT
Asos was regarded as a trailblazer for fast fashion thanks to its focus on twentysomethings and its swift service, which helped it beat bricks-and-mortar rivals. However, valued at more than £7 billion two years ago, the company was ejected from the FTSE 250 this month, hit by supply chain issues and the rising cost of living.
Last month it announced a first-half loss of £290.9 million on revenues of £1.8 billion. Its net debt grew to £153 million by the end of last year after it purchased too much stock; it has since cut inventory by 15 per cent.
Yesterday Asos said it had secured £200 million of cost savings and profit efficiencies so far this financial year.
Frasers Group lifted its stake in Asos to 10.6 per cent, which would allow it to block a potential takeover bid. The group started building its stake after it was revealed by The Sunday Times that Asos had been approached in December by Trendyol, a Turkish online retailer