RE: Reverse Split1 Feb 2021 20:49
I kept asking what possible downsides there could be to this? I found this answer:
Splitting a stock reduces the value of a single share, making it easier for smaller investors to purchase the stock. Some companies, however, don't want to make their shares easier to trade.
This is because of volatility. Volatility refers to the price change of a stock. When a stock's price changes frequently, investors refer to the price as volatile. Generally, the more volatile a stock, the riskier an investment it is.
Like all goods and services, stock prices fluctuate with supply and demand. The more affordable a stock, the more likely day traders and other short-term investors are to purchase it. Once share prices drop after a split, more impulsive selling is common. As these frequent traders buy and sell the shares, they impact the stock's price and may increase its overall volatility. To combat this, some companies prefer to keep high stock prices where they are rather than splitting their shares.
https://budgeting.thenest.com/disadvantages-stock-splits-24742.html