RE: Share Price21 Nov 2018 12:49
Just popped into the local store for research purposes this morning and walked out with lots of stuff I hadn't intended purchasing. For me this is a clear indication that the offering is spot on. Lots of appropriately seasonal stuff piled high at attractive prices and busy despite it being a cold wet Wednesday morning.
Similar to Greggs earlier in the year, although obviously a different sector, I believe this company is often under valued due to snobbery. As an investor though, it pays to be aware of not only the customers with deep pockets, but those with shallow ones, and the degree of loyalty they apply to the businesses they frequent. As said previously, if this isn't traded above 400p in January, I'll give up on retail completely.