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Strategic Marketing to start by 30 April 2025?

Agreed. Interesting and challenging times ahead. Not a lot to be excited for in the short term though and quite a lot of promises now riding on the unproven new products that are in the pipeline. Board looking to reduce their fixed cost footprint. CFO resignation was something of a shock - timing was certainly not helpful - and probably should have been handled better with the market.

£3.5m market cap and going lower probably unless they can string together some positive announcements over the winter.

Just spotted the 'made with elevate.io' logo at the end of the video RNS.

;-)

Thanks.

If figma was/is invested in competitor Scenery what is the logic in Elevate continuing to reference figma in their blog?

Are they being acquired by Adobe?

90+ countries without really trying is something of an eye-opener.

Not sure when the next company announcement will be - might be a couple of months or more - but I am looking forward to seeing the influence that the new board members have on the company's narrative (away from technical capabilities / patents / product functionality / figma) and much more on how and where they are now working to build customers/channels/communities. Their technical acumen is a given - what they need to demonstrate is an ability to build a brand and a service offering that is in demand.

Hats off to Ian and Stephen et al for this shake up. Shows continued real intent.

The forthcoming H1 results are going to be noise in the grand scheme of things and what is potentially to come. We know there will be zero revenues from elevate and that the company’s focus is no longer on selling enterprise level software. So there can’t be too many surprises in the numbers one hopes. I’m not even sure that anything can be read from their next announcement of Elevate user numbers either given that they haven’t really been spending any marketing dollars yet.

More interesting will be reconfirmation of their paywall date and further details on roll out sales strategy - in particular any reseller partnerships or channels they can point to. Their focus seems to be weighted towards education sector and chrome book users ?

Good to hear of their new NED appointment which can add new energy and which will hopefully help with developing markets outside of UK.

Current share price is an opportunity to buy whilst summer madness prevails.

That would be one hell of an announcement. Not sure my calculator would cope.

Does the Board even have a route to getting 75% votes?

Both of the comparator companies fuelled their growth with significant fundraises in the 4-5 years after initial product launch.

Maybe there will be a private equity take private bid in the future. Who knows.

Anyone know if they are using Elevate.io to create their own podcasts now?

I hadn’t spotted this before today….

https://www.blackbird.video/wp-content/uploads/2024/06/20240620-Allenby-Capital-Blackbird-plc-BIRD.L-AGM-update-1.pdf

It is good that we have a date in mind now for the payment gateway (early 2025).

If I had provided the loan, there’s a good chance I’d also be up for providing some of the equity raise. Now, I wonder, would I prefer this all to convert at 0.1p or 0.5p per share?

The new Chairman admittedly saved the company by putting in the loan earlier this year and by negotiating the selling off the overseas factory. His loan will convert into shares as part of the upcoming fundraise which is how he will get value for his work and risk capital.

There is no value for anyone actively involved in doing a fundraise at a price much above the 0.1p value. Why would they?

The upcoming fundraise needs to cover the £175k waived director fees from 2023 and associated taxes, plus the £200k loan that accrues interest at 10% per month - so close to £500k before the company raises any new money for go-forward working capital.

What, where and when is it ? Hopefully some answers at the AGM if not a great deal sooner.

4p looking like the new 6p…

The reference to online collaborative technology for the accounting industry is an interesting parallel to make. Xero took 11 years to get to 1m customers (2017). Expect Elevate.io to be a lot quicker given that online working / collaboration is now a thing.

What is important here is having the right business model, and how they approach the task of building the elevate.io customer base over the long term - which they seem to have a good and clear strategy for.

Congrats to the team for not just assuming that this can be done by a massive marketing campaign or simply trying to buy clicks. Impressive and by no means common in today's world off seeking instant gratification.

Bought again.