Chika Email template - Copy, Paste & Edit if you’d like4 Jan 2021 19:16
For those yet to email Chika but would like to, because it’s in everyone’s best interests to have a standalone Electrolyte Production Plant update RNS instead of it merely getting buried within the Q4 Update at month end, here is the template to copy & paste:
Hi Chika,
Whilst I am a huge fan of the company and everything you’re doing, I’m unfortunately having to write this email to express my frustration that you (as in Bushveld Minerals) have failed to disclose to the market in a RNS what huge progress has been made regarding the Bushveld Energy Electrolyte Production Plant.
As per the October email below (restated below for ease): By sitting on information that should be disclosed in RNS in bite-sized chunks of positivity that are written for prospective new investors to easily digest, you are allowing there to be a large gap between the inherent value of BMN and its stock market valuation at present. In turn, I believe this is failing your loyal shareholder base, and really must be avoided.
“The main reason for the extent of this gap between the inherent and stock market valuations is due to the fact that the RNSs are (1) typically written in such a way that is hard for prospective new investors to easily understand; (2) they often include too much information per RNS; and (3) they are too infrequent.
Re point (1): I believe the reason why the RNSs sometimes only make sense to those who are already invested and also very familiar with the company is because they are viewed in a very literal way as being what needs to announced to the market for regulatory reasons. This is a very narrow-minded view that is doing the share price no favours. Whereas the companies that do well on AIM view RNSs as opportunities to promote the share to market participants who may not know anything about the company, and to convince them to research further and eventually invest. These companies also use RNSs to give bite-sized messages of positivity to keep investors updated and happy to continue staying invested despite everything else they may see going on in the market. It’s important that Bushveld adopt this change of mindset to future RNSs for stock market success. It should not take a forum of longterm investors deciphering the best bits of the RNS between themselves, because those sorts of places are already an echo chamber, where few potential new investors frequent.
Points (2) and (3) link in with the above and with each other. When RNSs include too much information, the best messages can drown in the thousands of words that are published at the same time, minimising the impact they would have had otherwise on the share price. To avoid this, there should be more frequent RNSs, with bite-sized chunks of positive info and progress, released at intervals across a period of time, rather than keeping quiet for weeks if not months on end, before a ‘mega RNS’ is suddenly dropped.
How to achieve this?